| 摘要 | 第1-8页 |
| Abstract | 第8-13页 |
| Chapter Ⅰ Introduction | 第13-22页 |
| ·Previous Approaches to Coherence | 第14-20页 |
| ·Semantic Approach:Cohesion Theory | 第14-16页 |
| ·Pragmatic Approaches | 第16-20页 |
| ·Conversational Implicature Theory | 第16-18页 |
| ·Speech Act Theory | 第18-20页 |
| ·Purpose and Significance of the Thesis | 第20页 |
| ·Methodology and Data Collection | 第20-21页 |
| ·Layout of the Thesis | 第21-22页 |
| Chapter 2 Theoretical Foundation:Relevance Theory | 第22-27页 |
| ·Ostensive-Inferential Model of Communication | 第22-24页 |
| ·Contextual Effect and Processing Effort | 第24-25页 |
| ·Maximal Relevance and Optimal Relevance | 第25-26页 |
| ·Summary | 第26-27页 |
| Chapter 3 Coherence:Advertiser's Ostension | 第27-51页 |
| ·Coherence by Advertiser's Conveyance of Intentions | 第27-32页 |
| ·Target Reader's Cognitive Environment | 第27-28页 |
| ·Ostension to Convey the Advertiser's Intentions | 第28-32页 |
| ·Informative Intention | 第29-30页 |
| ·Communicative Intention | 第30-32页 |
| ·Coherence by Ostension in Overt and Covert Communication | 第32-40页 |
| ·Coherence by Ostension in Overt Communication | 第32-36页 |
| ·Ostension in Overt Communication | 第32-34页 |
| ·Explicit Coherence | 第34-36页 |
| ·Coherence by Ostension in Covert Communication | 第36-40页 |
| ·Ostension in Covert Communication | 第36-38页 |
| ·Implicit Coherence | 第38-40页 |
| ·Coherence by Ostension to Attract Attentions | 第40-42页 |
| ·Coherence by Relevance in Ostension | 第42-49页 |
| ·Coherence by Semantic Relevance | 第43-44页 |
| ·Coherence by Topical Relevance | 第44-47页 |
| ·Coherence by Contextual Relevance | 第47-49页 |
| ·Coherence in Terms of Social Context | 第47-48页 |
| ·Coherence in Terms of Physical Context | 第48-49页 |
| ·Summary | 第49-51页 |
| Chapter 4 Coherence:Reader's Inference | 第51-72页 |
| ·Inference:Bridging Coherence and Relevance | 第51-53页 |
| ·Coherence:Reader's Search for Optimal Relevance | 第53-59页 |
| ·Optimal Relevance in Understanding | 第54-55页 |
| ·Coherence:Filter Function of Optimal Relevance | 第55-59页 |
| ·Coherence:Reader's Inferential Comprehension | 第59-63页 |
| ·Coherence in Hypothesis Formation and Hypothesis Testing | 第59-61页 |
| ·Coherence by Selecting of Context | 第61-63页 |
| ·Coherence:Non-demonstrative Deduction of Advertiser's Intention | 第63-71页 |
| ·Propositional Content Coherence | 第64-68页 |
| ·Reference Assignment | 第64-66页 |
| ·Disambiguation | 第66-67页 |
| ·Proposition Enrichment | 第67-68页 |
| ·Contextual Effect Coherence | 第68-71页 |
| ·Summary | 第71-72页 |
| Chapter 5 Conclusion | 第72-75页 |
| ·Findings of the Research | 第72-73页 |
| ·Limitations and Suggestions | 第73-75页 |
| Acknowledgements | 第75-76页 |
| Bibliography | 第76-79页 |
| Article Publication | 第79页 |
