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市场营销专业大三学生跨文化交际能力现状调查研究--以昆明三所高职院校为例

Acknowledgements第5-6页
Abstract第6-7页
摘要第8-14页
List of Abbreviations第14-15页
Chapter One Introduction第15-20页
    1.1 Introduction第15页
    1.2 Background of the Study第15-16页
    1.3 Purpose and Significance of the Study第16-18页
    1.4 Organization of the Thesis第18-19页
    1.5 Summary第19-20页
Chapter Two Literature Review第20-40页
    2.1 Introduction第20页
    2.2 Definition of Intercultural Communication第20-23页
    2.3 Definition of Communication Competence第23-25页
    2.4 Definition of Intercultural Communication Competence第25-26页
    2.5 Models and Scales of ICC第26-34页
        2.5.1 Byram’s Model第26-29页
        2.5.2 Chen Guoming’s Model第29-31页
        2.5.3 Gao Yongchen’s Model第31-34页
    2.6 Relevant Studies第34-39页
        2.6.1 Relevant Studies from Abroad第34-36页
        2.6.2 Relevant Studies at Home第36-39页
    2.7 Summary第39-40页
Chapter Three Research Methodology第40-47页
    3.1 Introduction第40页
    3.2 Rationale of the Research Methodology第40页
    3.3 Setting第40-41页
    3.4 Research Questions第41页
    3.5 The Participants第41-42页
    3.6 Instruments第42-44页
        3.6.1 Questionnaire第43-44页
        3.6.2 Interview第44页
    3.7 Data Collection第44-45页
    3.8 Data Processing and Analysis第45-46页
    3.9 Summary第46-47页
Chapter Four Results and Discussion第47-82页
    4.1 Introduction第47页
    4.2 Statistical Analysis Based on Demographic Variables第47-48页
    4.3 Status Quo of the ICC of Vocational College Students Majoring in Marketing第48-72页
        4.3.1 General Status Quo of ICC第53页
        4.3.2 Status Quo of Knowledge System第53-64页
        4.3.3 Status Quo of Doing System第64-72页
    4.4 Factors Affecting Intercultural Communication Competence第72-79页
        4.4.1 Influence of Gender on ICC第74-76页
        4.4.2 Influence of Motivation on ICC第76-77页
        4.4.3 Influence of Knowledge on ICC第77-78页
        4.4.4 Influence of Resources on ICC第78-79页
    4.5 Correlations of the Components of the Vocational Students’ ICC第79-81页
    4.6 Summary第81-82页
Chapter Five Conclusion第82-87页
    5.1 Major Findings第82-84页
    5.2 Implications for Teaching and Learning第84-86页
    5.3 Limitations and Suggestions for Further Studies第86-87页
References第87-93页
Appendix 1第93-97页
Appendix 2第97-98页
Publications第98页

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