| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-15页 |
| CHAPTER ONE Introduction | 第15-19页 |
| 1.1 Research Topic | 第15页 |
| 1.2 Rationale | 第15-17页 |
| 1.3 Objective of the Study | 第17页 |
| 1.4 Research Questions and Significance of the Research | 第17-18页 |
| 1.5 Organization of the Thesis | 第18-19页 |
| CHAPTER TWO Literature Review | 第19-30页 |
| 2.1 Introduction | 第19页 |
| 2.2 Previous Studies on Public Legal Education | 第19-24页 |
| 2.2.1 Studies on Public Legal Education at Home | 第19-22页 |
| 2.2.2 Studies on Public Legal Education Abroad | 第22-24页 |
| 2.3 Multimodal Discourse Analysis | 第24-26页 |
| 2.3.1 Mode, Medium, and Multimodality | 第24-25页 |
| 2.3.2 Discourse Analysis and Multimodal Discourse Analysis | 第25-26页 |
| 2.4 Studies on Multimodal Discourse Analysis | 第26-28页 |
| 2.4.1 Studies on Multimodal Discourse Analysis at Home | 第26页 |
| 2.4.2 Studies on Multimodal Discourse Analysis Abroad | 第26-27页 |
| 2.4.3 Studies on Verbal-visual Relations | 第27-28页 |
| 2.5 Summary | 第28-30页 |
| CHAPTER THREE Theoretical Framework | 第30-40页 |
| 3.1 Introduction | 第30页 |
| 3.2 Basic Concepts of Systemic-Functional Grammar | 第30-31页 |
| 3.3 Visual Grammar | 第31-33页 |
| 3.4 Ambience and Visual Graduation | 第33-35页 |
| 3.5 Text-Image Relations | 第35-37页 |
| 3.6 Theoretical Framework for the Present Study | 第37-38页 |
| 3.7 Methodology and Data Collection | 第38页 |
| 3.8 Specific Procedures | 第38-40页 |
| CHAPTER FOUR Features and Harm of Pyramid Selling Presented inAnti-pyramid-selling Cartoons | 第40-68页 |
| 4.1 Introduction | 第40页 |
| 4.2 Features of Pyramid Selling | 第40-62页 |
| 4.2.1 Promising Unrealistic Interests | 第41-51页 |
| 4.2.2 Funneling Money to the Top of the Pyramid | 第51-55页 |
| 4.2.3 Targeting Acquaintances or People Dreaming Unrealistic Dreams | 第55-62页 |
| 4.3 Harm of Pyramid Selling: Grave Losses of Life and Property for Participants | 第62-66页 |
| 4.4 Summary | 第66-68页 |
| CHAPTER FIVE Interpersonal Persuasion of Anti-pyramid-selling Cartoons | 第68-92页 |
| 5.1 Introduction | 第68页 |
| 5.2 Enacting Social Relations among Participants | 第68-80页 |
| 5.2.1 Modality and Speech Function | 第69-74页 |
| 5.2.2 Contact, Social Distance and Attitude | 第74-80页 |
| 5.3 The Use of Visual Devices to Arouse Different Emotional Moods | 第80-90页 |
| 5.3.1 Variation in Ambience | 第81-86页 |
| 5.3.2 Visual Graduation | 第86-90页 |
| 5.4 Summary | 第90-92页 |
| CHAPTER SIX Effects of Anti-pyramid-selling Cartoons | 第92-106页 |
| 6.1 Introduction | 第92页 |
| 6.2 Procedures | 第92-93页 |
| 6.3 Results and Discussion | 第93-102页 |
| 6.3.1 Results of Understanding the Meaning of the Anti-pyramid-selling Cartoons | 第93-98页 |
| 6.3.2 Differences between Undergraduates and Postgraduates | 第98-100页 |
| 6.3.3 Differences between Male and Female | 第100-102页 |
| 6.4 Assessment of the Cartoons and Further Improvements | 第102-105页 |
| 6.4.1 Assessment of these Cartoons | 第103页 |
| 6.4.2 Assessment of Patterns | 第103-105页 |
| 6.4.3 Further Improvements | 第105页 |
| 6.5 Summary | 第105-106页 |
| CHAPTER SEVEN Conclusion | 第106-110页 |
| 7.1 Introduction | 第106页 |
| 7.2 Major Findings of the Study | 第106-108页 |
| 7.3 Implications | 第108页 |
| 7.4 Limitations and Suggestions for Further Study | 第108-110页 |
| REFERENCES | 第110-113页 |
| APPENDICES | 第113-122页 |
| APPENDIX A | 第113-121页 |
| APPENDIX B | 第121-122页 |
