摘要 | 第1-6页 |
Abstract | 第6-8页 |
Contents | 第8-11页 |
Chapter One Introduction | 第11-15页 |
·Rationale of the Research | 第11-12页 |
·Significance of the study | 第12-13页 |
·Research Questions | 第13页 |
·Data Collection and Research Methodology | 第13页 |
·Organization of the Thesis | 第13-15页 |
Chapter Two Literature Review | 第15-25页 |
·Advertising Language | 第15-20页 |
·The Definition of Advertising | 第15-16页 |
·The Definition of Advertising Language | 第16页 |
·Classification of Adverisements | 第16-17页 |
·Previous studies on Advertising Language | 第17-20页 |
·Vagueness | 第20-25页 |
·The Definition of Vagueness | 第20-22页 |
·Previous studies on Vagueness | 第22-25页 |
Chapter Three Theoretical Framework | 第25-36页 |
·An Introduction to the Systemic-Functional Grammar | 第25-28页 |
·Systemic Grammar | 第25-26页 |
·Functional Grammar | 第26-28页 |
·The Interpersonal Function | 第28-36页 |
·Different Interpretations of Interpersonal Meaning | 第28-31页 |
·Main Exponents of Interpersonal Meaning | 第31-36页 |
Chapter Four Linguistic Realizations and the Interpersonal Meaning ofVagueness in English Advertisement | 第36-64页 |
·The Interpersonal Meaning Reflected in Vagueness with "round numbers" | 第36-38页 |
·The Interpersonal Meaning Reflected in Vagueness with Non-numerical Vague Quantifier | 第38-41页 |
·The Interpersonal Meaning Reflected in Vagueness with Frequency Words | 第41-42页 |
·The Interpersonal Meaning Reflected in Vagueness with Frequently Used Verbs | 第42-44页 |
·The Interpersonal Meaning Reflected in Vagueness with Descriptive Adjectives | 第44-46页 |
·The Interpersonal Meaning Reflected in Vagueness with Comparatives and Superlatives | 第46-47页 |
·The Interpersonal Meaning Reflected in Vagueness with Hedges | 第47-51页 |
·Approximators | 第47-49页 |
·Shields | 第49-51页 |
·The Interpersonal Meaning Reflected in Vagueness with Double Grammatical Role | 第51-57页 |
·Nominalization | 第52-54页 |
·Adjectivalization | 第54-56页 |
·Verbalization | 第56-57页 |
·Adverbalization | 第57页 |
·The Interpersonal Meaning Reflected in Vagueness with the Independent Sentences | 第57-59页 |
·The Interpersonal Meaning Reflected in Vagueness with the Unfinished Sentences | 第59-60页 |
·The Interpersonal Meaning Reflected in Vagueness with Personal Pronouns | 第60-64页 |
·The First-person Pronoun | 第60-62页 |
·The Second-person Pronoun | 第62-64页 |
Chapter Five Conclusion | 第64-66页 |
Bibliography | 第66-69页 |
Acknowledgements | 第69-70页 |
Appendix | 第70-80页 |
About the author | 第80页 |