| 摘要 | 第1-6页 |
| Abstract | 第6-7页 |
| Introduction | 第7-10页 |
| Chapter One Literature Review | 第10-20页 |
| ·Basic Knowledge of Narratology | 第10-13页 |
| ·The Development of Narratology | 第13-20页 |
| Chapter Two The Symbol of Narrative in Television Advertisements | 第20-26页 |
| ·The Narrative Symbol of Voice | 第20-24页 |
| ·The Narrative Symbol of Color | 第24-26页 |
| Chapter Three The Narrative Archetype | 第26-33页 |
| ·Narrative Archetype and Reader Reception | 第26-29页 |
| ·The Defamiliarization Expression of Narrative Archetype in TV Advertisements | 第29-33页 |
| Chapter Four The Narrative Techniques of TV Advertisements | 第33-41页 |
| ·The Signifier and Signified of Narrative in Television Advertisements | 第33-36页 |
| ·The Desire and Achievement of Narrative in Television Advertisements | 第36-41页 |
| Chapter Five The Discourse Analysis of Narrative in Television Advertisements | 第41-46页 |
| ·Narrative in the Different Storv | 第41-43页 |
| ·Narrative in the Same Story | 第43-46页 |
| Conclusion | 第46-48页 |
| Bibliography | 第48-50页 |
| Acknowledgementts | 第50-51页 |
| Main Work Achievement of the Author During Working on Master Paper | 第51页 |
