| 内容摘要 | 第1-8页 |
| ABSTRACT | 第8-10页 |
| CHAPTER I INTRODUCTION | 第10-13页 |
| ·STUDIES ON ADVERTISING AT HOME AND ABROAD | 第10-11页 |
| ·THE SIGNIFICANCE OF THE PRESENT STUDY | 第11页 |
| ·THE RESEARCH METHODOLOGY AND DATA COLLECTION | 第11-13页 |
| CHAPTER II OVERVIEW OF ADVERTISING | 第13-17页 |
| ·THE DEFINITION OF ADVERTISING | 第13-14页 |
| ·FEATURES AND FUNCTIONS OF ADVERTISING | 第14-15页 |
| ·ADVERTISEMENT PURPOSE | 第15页 |
| ·PRAGMATIC FEATURES OF ADVERTISING | 第15-17页 |
| CHAPTER III INTERTEXTUALITY IN ADVERTISING | 第17-21页 |
| ·A REVIEW OF THE INTERTEXTUALITY | 第17页 |
| ·THE DEFINITION OF INTERTEXTUALITY | 第17-18页 |
| ·PRAGMATIC FEATURES OF INTERTEXTUALITY REFLECTED IN ADVERTISING DISCOURSE | 第18-21页 |
| CHAPTER IV THE RELEVANCE- THEORETIC INTERPRETATION OF INTERTEXTUALITY IN ADVERTISING | 第21-45页 |
| ·OVERVIEW OF RELEVANCE THEORY | 第21-22页 |
| ·BASIC THEORETICAL NOTIONS RELATED TO THE INTERTEXTUALITY | 第22-45页 |
| CHAPTER V CONCLUSION | 第45-46页 |
| BIBLIOGRAPHY | 第46-48页 |
| 攻读硕士学位期间发表的论文 | 第48-49页 |
| Acknowledgements | 第49页 |
