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目的论视角下时尚杂志广告翻译解析

摘要第3-4页
Abstract第4-5页
Introduction第8-14页
    0.1 Topic Statement第8-9页
    0.2 A Brief Review of Relevant Studies at Home and Abroad第9-11页
    0.3 Significance of the Study第11-12页
    0.4 Structure of the Thesis第12-14页
Chapter 1 Characteristics of Advertising in Fashion Magazines第14-19页
    1.1 The Significance of Advertisement in Fashion Magazines第14-15页
    1.2 The Features of Advertising Language in Fashion Magazines第15-16页
    1.3 The Reasons for Choosing Trends Cosmopolitan as the Study Object第16-19页
Chapter 2 Theoretical Backgrounds of Skopos Theory第19-25页
    2.1 The Development of Skopos Theory第19-22页
        2.1.1 An Overview of Functional Translation Theory第19-20页
        2.1.2 Representatives of This Field第20-22页
            2.1.2.1 Reiss‘s Functional Category of Translation Criticism第20-21页
            2.1.2.2 Vermeer‘Skopos Theory第21页
            2.1.2.3 Manttari‘s TranslationalAction Theory第21页
            2.1.2.4 Christiane Nord‘s Function plus Loyalty Theory第21-22页
    2.2 The Essence of Skopos Theory第22-25页
Chapter 3 Analysis of Advertising Translation in Fashion Magazines with Skopos Theory第25-44页
    3.1 Analysis of Advertisement Translation with Skopos Rule第25-30页
        3.1.1 Top Rule第25-26页
        3.1.2 Successful Translation Cases第26-30页
            3.1.2.1 Non-Translation第26-27页
            3.1.2.2 Partial-Translation第27-29页
            3.1.2.3 Amplification第29-30页
    3.2 Analysis with Coherence Rule第30-34页
        3.2.1 The Second Most Important Rule第30-31页
        3.2.2 Successful Translation Cases第31-34页
            3.2.2.1 Transliteration第32-33页
            3.2.2.2 Creative-Translation第33-34页
    3.3 Analysis with Fidelity Rule第34-38页
        3.3.1 The Necessary Rule第34-35页
        3.3.2 Successful Translation Cases第35-38页
            3.3.2.1 Figure of Speech Translation第35-37页
            3.3.2.2 Style-Imitation第37-38页
    3.4 Comprehensive Analysis第38-40页
    3.5 Important Factors Influencing Advertising Translation in Fashion Magazines第40-44页
Conclusion第44-46页
References第46-50页
Acknowledgements第50页

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