| Acknowledgements | 第5-6页 |
| Abstract in Chinese | 第6-9页 |
| Abstract in English | 第9-12页 |
| Chapterl Introduction | 第15-21页 |
| 1.1 Research Background | 第15-17页 |
| 1.2 Research Purpose and Significance | 第17页 |
| 1.3 Research Questions | 第17-18页 |
| 1.4 Research Methodology | 第18-19页 |
| 1.5 Layout of the Thesis | 第19-21页 |
| Chapter2 Literature Review | 第21-32页 |
| 2.1 Previous Studies on Speech | 第21-27页 |
| 2.1.1 Previous Studies on Speech Abroad | 第21-23页 |
| 2.1.2 Previous Studies on Speech at Home | 第23-27页 |
| 2.2 Previous Studies on New Rhetoric | 第27-32页 |
| 2.2.1 New Rhetoric | 第27-29页 |
| 2.2.2 Kenneth Burke's New Rhetoric | 第29-32页 |
| Chapter 3 Theoretical Framework | 第32-45页 |
| 3.1 Identification and Related Terms | 第32-37页 |
| 3.1.1 Identification | 第32-33页 |
| 3.1.2 Identification and Consubstantiality | 第33-34页 |
| 3.1.3 Identification and Division | 第34-35页 |
| 3.1.4 Identification and Persuasion | 第35页 |
| 3.1.5 Rhetorical Situation | 第35-37页 |
| 3.2 Identification Strategies of the Identification Theory | 第37-45页 |
| 3.2.1 Identification via Rhetorical Content | 第38-40页 |
| 3.2.2 Identification via Rhetorical Forms | 第40-45页 |
| Chapter 4 Analysis on Ma Yun's Speeches within the Framework of Identification Theory | 第45-84页 |
| 4.1 Rhetorical Situation in Ma Yun's Speeches | 第45-49页 |
| 4.1.1 Exigencies of Ma Yun's Speeches | 第45-46页 |
| 4.1.2 Divisions Between the Speaker and the Audience | 第46-48页 |
| 4.1.3 Motivations of the Speaker | 第48-49页 |
| 4.2 Identification Strategies in Ma Yun's Speeches | 第49-80页 |
| 4.2.1 Identification via Rhetorical Content in Ma Yun's Speeches | 第49-64页 |
| 4.2.2 Identification via Rhetorical Forms in Ma Yun's Speeches | 第64-80页 |
| 4.3 Distributive Frequency of Different Strategies in Ma Yun's Speeches | 第80-84页 |
| Chapter 5 Conclusion | 第84-88页 |
| 5.1 Research Findings | 第84-86页 |
| 5.2 Implications and Limitations | 第86-88页 |
| 5.2.1 Implications | 第86-87页 |
| 5.2.2 Limitations | 第87-88页 |
| Bibliography | 第88-93页 |
| Papers Published During the Study for M. A. Degree | 第93页 |
