| ABSTRACT | 第2页 |
| CHAPTER ONE INTRODUCTION | 第11-15页 |
| 1.1 Background and Signification of this topic | 第11-13页 |
| 1.2 Purpose of this research | 第13页 |
| 1.3 Scope of Study | 第13-15页 |
| CHAPTER TWO LITERATURE REVIEW | 第15-34页 |
| 2.1 Concept of demographic | 第15-16页 |
| 2.2 Concept,definition and theory about customer behavior | 第16-22页 |
| 2.3 Concept of brand logo image | 第22-25页 |
| 2.4 Concept and Theory about Marketing mix factors | 第25-29页 |
| 2.5 Buying decision process | 第29-31页 |
| 2.6 Related research | 第31-34页 |
| CHAPTER THREE RESEARCH METHOGOLOGY | 第34-44页 |
| 3.1 Research Model and Hypothesis | 第34-36页 |
| 3.2 Set the amount of sample users and choose the object users | 第36-37页 |
| 3.3 Choose the tool to use in the research | 第37-39页 |
| 3.4 Collect and proof the data | 第39页 |
| 3.5 Produce and Analyze the data | 第39-40页 |
| 3.6 Statistic for using to analyze the data | 第40-44页 |
| CHAPTER FOUR DATA ANALYSIS AND RESULTS | 第44-80页 |
| Part 1 Demography of sample user | 第44-47页 |
| Part 2 Analyzing data about customer behavior that affect buying decision about Louis Vuitton's product | 第47-50页 |
| Part 3 Analyzing data about how important of Louis Vuitton's marketing strategy that affect buying decision of customer | 第50-53页 |
| Part 4 Analyzing data about how customers perceived product gorgeousness of Louis Vuitton's product | 第53-54页 |
| Part 5 Analyze Inferential statistics data to test hypothesis | 第54-80页 |
| CHAPTER FIVE CONCLUSIONS AND DISCUSSION | 第80-85页 |
| 5.1 Concluding the result | 第80-83页 |
| 5.2 Result discussion | 第83-85页 |
| REFERENCE | 第85-88页 |
| APPENDIX A:QUESTIONAIRE | 第88-92页 |
| APPENDIX B:QUESTIONAIRE (Thai Version) | 第92-96页 |
| ACKNOWLEDGEMENT | 第96-97页 |
