| Acknowledgement | 第1-5页 |
| Abstract | 第5-8页 |
| 摘要 | 第8-10页 |
| Contents | 第10-12页 |
| Chapter one Introduction | 第12-16页 |
| ·Background of the Research | 第12-13页 |
| ·Purpose and Significance of the Research | 第13-14页 |
| ·Organization of the Research | 第14-16页 |
| Chapter Two Literature Review | 第16-23页 |
| ·Relevant Studies at Home | 第16-19页 |
| ·Domestic Studies on Cosmetic Advertisements | 第16-18页 |
| ·Domestic Cognitive Studies on Multimodal Metaphors | 第18-19页 |
| ·Relevant Studies Abroad | 第19-22页 |
| ·Western Studies on Advertisements | 第19-21页 |
| ·Western Cognitive Studies on Multimodal Metaphors | 第21-22页 |
| ·Summary | 第22-23页 |
| Chapter Three Theoretical Framework | 第23-29页 |
| ·Cognitive Study on Metaphor | 第23-24页 |
| ·Multimodal Metaphor | 第24-26页 |
| ·The Definition of Multimodal Metaphor | 第24-25页 |
| ·Distinctive Features of Multimodal Metaphor | 第25-26页 |
| ·Conceptual Metaphor Theory | 第26-29页 |
| Chapter Four Methodology | 第29-32页 |
| ·Research Questions | 第29页 |
| ·Data Collection | 第29-30页 |
| ·Analysis Procedure | 第30-32页 |
| Chapter Five Data Analysis and Discussion | 第32-59页 |
| ·Meaning Construction of Multimodal Metaphor in Three Lancome TVAdvertisements | 第32-50页 |
| ·Meaning Construction of Multimodal Metaphor in the Fragrance Advertisement | 第32-39页 |
| ·Meaning Construction of Multimodal Metaphor in the Mascara Cream Advertisement | 第39-46页 |
| ·Meaning Construction of Multimodal Metaphor in the Skin Care Product Advertisement | 第46-50页 |
| ·Similarities and Differences among Multimodal Metaphors in the Three Cosmetic Advertisements | 第50-54页 |
| ·Similarities among Multimodal Metaphor in the Three Cosmetic Advertisements | 第51-53页 |
| ·Differences among Multimodal Metaphor in the Three Cosmetic Advertisements | 第53-54页 |
| ·Factors Influencing the Construal of Multimodal Metaphor in the Three Cosmetic Advertisements | 第54-59页 |
| Chapter Six Conclusion | 第59-64页 |
| ·Major Findings | 第59-62页 |
| ·Limitations of the Research and Suggestions for Further Study | 第62-64页 |
| References | 第64-67页 |
