| 内容提要 | 第1-8页 |
| Synopsis | 第8-11页 |
| Chapter One Introduction | 第11-15页 |
| Chapter Two Literature Review | 第15-27页 |
| ·Notions of Genre | 第15-19页 |
| ·Genre in Folklore | 第16-17页 |
| ·Genre in Literature | 第17页 |
| ·Genre in Rhetoric | 第17-18页 |
| ·Genre in Linguistics | 第18-19页 |
| ·Approaches to Genre Analysis | 第19-23页 |
| ·The British ESP School | 第19-22页 |
| ·The Australian Systemic-functional School | 第22-23页 |
| ·Practical Applications of Genre Analysis | 第23-25页 |
| ·Genre Analysis Abroad | 第23-24页 |
| ·Genre Analysis in China | 第24-25页 |
| ·Overview of Recall Statements | 第25-27页 |
| ·Notion and Function of Recall Statements | 第25-26页 |
| ·Linguistic Study on Recall Statements | 第26-27页 |
| Chapter Three Theoretical Framework | 第27-34页 |
| ·Appropriation of Generic Resources by Bhatia | 第27-30页 |
| ·Benoit’s Image Repair Strategies in Crisis Communication | 第27-29页 |
| ·Bhatia’s Seven-move Cognitive Structure in Advertising Discourse | 第29-30页 |
| ·Hasan's Contextual Configuration and Generic Structure Potential Model | 第30-34页 |
| ·Contextual Configuration | 第30-31页 |
| ·Generic Structure Potential Model | 第31-34页 |
| ·Obligatory Moves and Optional Moves | 第32页 |
| ·Sequence of Move Structure and Recurrence of Moves | 第32-34页 |
| Chapter Four Methodology | 第34-36页 |
| ·Research Questions | 第34页 |
| ·Data Collection | 第34-35页 |
| ·Data Analysis | 第35-36页 |
| Chapter Five Results and Discussion | 第36-72页 |
| ·Analysis of frequently-used Moves in Food Recall Statements | 第36-62页 |
| ·Food Recall Statements in Light of Benoit’s Image Repair Strategies in Crisis Communication | 第36-53页 |
| ·Denial and Evasion of Responsibility | 第37-41页 |
| ·Reduction of Offensiveness | 第41-47页 |
| ·Mortification Actions | 第47-53页 |
| ·English Voluntary Food Recall Statements in Light of Bhatia’s Seven-move Cognitive Structure in Advertising Discourse | 第53-62页 |
| ·Introduction of Recall Offer and Brochures Enclosed | 第53-56页 |
| ·Application of Incentives and Pressure Tactics | 第56-59页 |
| ·Solicitation of Response | 第59-61页 |
| ·Polite Endings | 第61-62页 |
| ·Contextual Configuration of English Voluntary Food Recall Statements | 第62-66页 |
| ·Analysis of Field of Discourse | 第63-64页 |
| ·Analysis of Tenor of Discourse | 第64-65页 |
| ·Analysis of Mode of Discourse | 第65-66页 |
| ·The Generic Structure Potential of English Voluntary Food Recall Statements | 第66-72页 |
| ·Statistical Summary of the Move Structure | 第66-68页 |
| ·Interpretation of Obligatory Moves and Optional Moves | 第68-69页 |
| ·Sequence and Recurrence of Move Structure | 第69-72页 |
| Chapter Six Conclusion | 第72-79页 |
| ·Major Findings | 第72-77页 |
| ·Frequently-used Moves | 第72-75页 |
| ·Contextual Configuration | 第75-76页 |
| ·The Generic Structure Potential | 第76-77页 |
| ·Limitations | 第77-78页 |
| ·Suggestions for Further Research | 第78-79页 |
| References | 第79-82页 |
| Appendix | 第82-98页 |
| 摘要 | 第98-103页 |
| Abstract | 第103-111页 |
| Acknowledgments | 第111页 |
