| 目录 | 第3-5页 |
| List of Tables | 第5页 |
| List of Figures | 第5-7页 |
| 中文摘要 | 第7-10页 |
| 英文摘要 | 第10-12页 |
| INTRODUCTION | 第14-17页 |
| CHAPTER | 第17-29页 |
| 1.1 Company size,financial characteri stics and time factor | 第17-20页 |
| 1.2 A very high break even | 第20-22页 |
| 1.3 The world of Luxury in consumer mind | 第22-25页 |
| 1.4 The key to success in luxury goods | 第25-29页 |
| CHAPTER | 第29-51页 |
| 2.1 Customer and financial value of brands and business models | 第29-34页 |
| 2.2 Brand identity,brand image and positioning | 第34-39页 |
| 2.3 Building and preserving the dream | 第39-45页 |
| 2.4 The country value and the perceived country of origin | 第45-51页 |
| CHAPTTER | 第51-74页 |
| 3.1 Advantages of outsourcing:production flexibility and ROI increasing | 第51-59页 |
| 3.2 Key success factors of Chinese manufacturing system:advanced technology and 1 ead time management | 第59-69页 |
| 3.3 "Made in China" effect on luxury brands' perceived value | 第69-74页 |
| CHAPTER | 第74-112页 |
| 4.1 ABC company overview | 第74-81页 |
| 4.2 Managing a global supply chain | 第81-94页 |
| 4.2.1 Product Design | 第81-83页 |
| 4.2.2 Production management and outsourcing | 第83-88页 |
| 4.2.3 Product quality control | 第88-90页 |
| 4.2.4 Strategic partial and total outsourcing from China | 第90-92页 |
| 4.2.5 Relationship with Chinese partners | 第92-94页 |
| 4.3 Luxury brands portfolio management | 第94-112页 |
| 4.3.1 ABC Marketing priorities management | 第94-95页 |
| 4.3.2 Key role of luxury communication and branding strategies | 第95-101页 |
| 4.3.3 Outsourcing strategies fitting brand positioning | 第101-108页 |
| 4.3.4 Key success factors ofABC's main competitor | 第108-112页 |
| EPILOGUE | 第112-123页 |
| REFERENCES | 第123-127页 |
| E-sources | 第127-128页 |
