| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-17页 |
| 1 INTRODUCTION | 第17-22页 |
| 1.1 Research Objective | 第17-18页 |
| 1.2 Research Significance | 第18页 |
| 1.3 Research Methods and Technical Route | 第18-20页 |
| 1.3.1 Research Methods | 第18-19页 |
| 1.3.2 Technical Route | 第19-20页 |
| 1.4 Main Content and Research Structure | 第20-22页 |
| 2 LITERATURE REVIEW | 第22-35页 |
| 2.1 Basic Concepts | 第22-26页 |
| 2.1.1 The Defining of SMEs and PV System Integrators | 第22-23页 |
| 2.1.2 Strategic Development | 第23-24页 |
| 2.1.3 Strategic Alliance | 第24-25页 |
| 2.1.4 Differentiation Focus Strategy | 第25页 |
| 2.1.5 Concentrated Marketing | 第25-26页 |
| 2.1.6 Relationship Marketing | 第26页 |
| 2.2 Brief Introduction of the Strategic Development Theory | 第26-32页 |
| 2.2.1 Enterprise Strategic Development Theory Review | 第27-28页 |
| 2.2.2 The Development Strategy for SMEs | 第28-30页 |
| 2.2.3 Analysis Tools | 第30-32页 |
| 2.3 Research Findings on PV System Industry Development Retrospect | 第32-34页 |
| 2.3.1 The Research Findings on PV System Industry | 第32-34页 |
| 2.3.2 The Study of SMEs of PV System Integrator is Still at an Initial Stage | 第34页 |
| 2.4 Summary | 第34-35页 |
| 3 CASE DESCRIPTION | 第35-49页 |
| 3.1 The Background information of SMEs of PV System Integrators in China | 第35-38页 |
| 3.1.1 The Module Environment of PV industry | 第35-36页 |
| 3.1.2 The Current Status of SMEs of PV System Integrators Industry inChina | 第36-38页 |
| 3.2 Introduction of Jiuzhao Company | 第38-40页 |
| 3.2.1 Basic Information of Jiuzhao Company | 第38页 |
| 3.2.2 The Development History | 第38-40页 |
| 3.3 The Current Situation of Jiuzhao Company | 第40-42页 |
| 3.3.1 The Management Structure | 第40-41页 |
| 3.3.2 The Business Structure | 第41-42页 |
| 3.4 Main Problems Existed in Jiuzhao Company | 第42-47页 |
| 3.4.1 Small Scale,Weak Strength,Scattered Development Direction | 第43-44页 |
| 3.4.2 Lack of Development Strategy | 第44页 |
| 3.4.3 Big Gap between RD and Market | 第44-45页 |
| 3.4.4 Product Homogenization Serious,Lack Core Competency | 第45-46页 |
| 3.4.5 Unitary Market & Strategy | 第46-47页 |
| 3.5 Summary | 第47-49页 |
| 4 CASE ANALYSIS | 第49-77页 |
| 4.1 Analysis of the External Environment | 第49-58页 |
| 4.1.1 Analysis of the General Environment | 第49-53页 |
| 4.1.2 Analysis of the Industrial Environment | 第53-56页 |
| 4.1.3 The Analysis of the Competitors | 第56-58页 |
| 4.1.4 The Summary of External Environment Analysis | 第58页 |
| 4.2 Analysis of the Internal Environment | 第58-67页 |
| 4.2.1 Enterprise Resource Analysis | 第59-60页 |
| 4.2.2 Enterprise Capacity Analysis | 第60-64页 |
| 4.2.3 Analysis of the Core Competitiveness | 第64-66页 |
| 4.2.4 The Summary of Internal Environment Analysis | 第66-67页 |
| 4.3 Analysis of the Development Status of Jiuzhao Company | 第67-73页 |
| 4.3.1 The Internal Value Chain Analysis | 第67-69页 |
| 4.3.2 The Current RD&Market Development Status Analysis | 第69-71页 |
| 4.3.3 The Marketing Strategy and Tactics Analysis | 第71-73页 |
| 4.3.4 The Summary of Development Status of Jiuzhao Company | 第73页 |
| 4.4 Summary--SWOT Analysis for Jiuzhao Company | 第73-77页 |
| 5 SOLUTION AND SUGGESTIONS | 第77-91页 |
| 5.1 Formulate Development Strategy | 第77-80页 |
| 5.2 Adopt Marketing Commanding RD Strategy | 第80-83页 |
| 5.3 Adopt Differentiation Focus Strategy | 第83-84页 |
| 5.4 Adopt Strategic Alliance | 第84-88页 |
| 5.4.1 Form Strategic Alliance from PV System Integrated Aspect | 第84-86页 |
| 5.4.2 Form Strategic Alliance from New Product Developing Aspect | 第86页 |
| 5.4.3 Form Strategic Alliance from Broadening Market Channel Aspect | 第86-88页 |
| 5.5 Adopt Concentrated Marketing Tactic and Strengthen Relationship MarketingTactic | 第88-90页 |
| 5.5.1 Adopt Concentrated Marketing Tactic | 第88页 |
| 5.5.2 Strengthen Relationship Marketing Tactic | 第88-90页 |
| 5.6 Summary | 第90-91页 |
| 6 CONCLUTION AND IMPLICATIONS | 第91-97页 |
| 6.1 Conclusion | 第91-93页 |
| 6.2 Implications to other companies | 第93-96页 |
| 6.3 Other Problems That Need Further Research | 第96-97页 |
| REFERENCES | 第97-98页 |
