| ACKNOWLEDGEMENTS | 第1-7页 |
| 摘要 | 第7-8页 |
| Abstract | 第8-13页 |
| Chapter One Introduction | 第13-19页 |
| ·The Object of this Study | 第13-15页 |
| ·Aims of the Study | 第15-16页 |
| ·Research Design of the Study | 第16-17页 |
| ·Research Questions | 第16-17页 |
| ·Methodology and Data Collection | 第17页 |
| ·Thesis Structure | 第17-19页 |
| Chapter Two Literature Review | 第19-33页 |
| ·The Studies on Parody | 第19-25页 |
| ·The Definition of Parody | 第19-23页 |
| ·The Classification of Parody | 第23-24页 |
| ·The Functions of Parody | 第24-25页 |
| ·The Features of Advertising Language | 第25-27页 |
| ·Previous Studies on Parodic Advertisements | 第27-32页 |
| ·Summary | 第32-33页 |
| Chapter Three The Theoretical Framework | 第33-42页 |
| ·Figure-Ground Theory | 第33-36页 |
| ·A Brief Introduction of Figure-ground Segregation | 第33-35页 |
| ·Figure-ground Theory in Cognitive Linguistics | 第35-36页 |
| ·Conceptual Blending Theory (CBT) | 第36-42页 |
| ·Conceptual Metaphor Theory (CMT) | 第37-38页 |
| ·Mental Space Theory (MST) | 第38-39页 |
| ·Conceptual Blending Theory (CBT) | 第39-42页 |
| Chapter Four The Theoretical Integration: the New Integrated Network for Parodic Advertisements and its Integrating Progress | 第42-52页 |
| ·The Cognitive Analysis of the Generative Process of Parodic Advertisements Based on Figure-ground Theory | 第42-46页 |
| ·The Figure and Ground in Parodic Advertisements | 第42-44页 |
| ·The Application of Figure-ground Theory in Parodic Advertisements | 第44-46页 |
| ·The Cognitive Analysis of the Online Meaning Construction of Parodic Advertisements Based on Conceptual Blending Theroy | 第46-48页 |
| ·Theoretical Integration: the New Integrated Network and Its Integrating Progress | 第48-52页 |
| Chapter Five Cognitive Analysis of Different Parodic Advertisements Based on the New Integrated Network | 第52-63页 |
| ·Case Study of Parodic Advertisements on Phonetic Similarity | 第52-55页 |
| ·Case Study of Parodic Advertisements on Semantic Similarity | 第55-58页 |
| ·Case Study of Parodic Advertisements on Structural Similarity | 第58-61页 |
| ·Summary | 第61-63页 |
| Chapter Six Conclusion | 第63-69页 |
| ·The Overall Cognitive Process of Parodic Advertisements | 第63-66页 |
| ·Findings of the Thesis | 第66-67页 |
| ·Limitations of the Thesis | 第67-68页 |
| ·Suggestions for Further Study | 第68-69页 |
| Works Cited | 第69-73页 |
| Appendix | 第73-77页 |
