| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Research Background | 第9-10页 |
| ·Significance of the Present Study | 第10-11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-21页 |
| ·Overview of Multimodal Discourse Analysis | 第13-18页 |
| ·Transition from Discourse Analysis to Multimodality | 第13-15页 |
| ·Definition of Multimodality | 第15-16页 |
| ·Multimodal Discourse Analysis and Functional Grammar | 第16-18页 |
| ·Previous Studies of MDA | 第18-21页 |
| ·Studies on multimodal analysis abroad | 第19-20页 |
| ·Studies on multimodal analysis at home | 第20-21页 |
| Chapter Three Theoretical Framework | 第21-29页 |
| ·Visual Grammar | 第21-28页 |
| ·Representational Meaning | 第21-23页 |
| ·Interactive Meaning | 第23-25页 |
| ·Compositional Meaning | 第25-28页 |
| ·The Proposed Model for This Study | 第28-29页 |
| Chapter Four Multimodal Discourse Analysis of PPRC | 第29-49页 |
| ·Analysis of the Representational Meaning | 第29-34页 |
| ·The Representational Meaning of stage setting and background | 第29-30页 |
| ·The Representational Meaning of New Product Introduction | 第30-31页 |
| ·The Representational Meaning of Video Demonstration | 第31-34页 |
| ·Analysis of the Interactive Meaning | 第34-45页 |
| ·The Interactive Meaning of stage setting and background | 第34-36页 |
| ·Interactive Meaning of New Product Introduction | 第36-38页 |
| ·Interactive Meaning of Video Demonstration | 第38-45页 |
| ·Analysis of the Compositional Meaning | 第45-49页 |
| ·The Compositional Meaning of stage setting and background | 第45-46页 |
| ·The Compositional Meaning of New Product Introduction | 第46-47页 |
| ·The Compositional Meaning of Video Demonstration | 第47-49页 |
| Chapter Five Conclusion | 第49-51页 |
| ·Major Findings of the Research | 第49-50页 |
| ·Limitations and Suggestions for Further Study | 第50-51页 |
| References | 第51-55页 |
| Acknowledgements | 第55-57页 |
| 攻读硕士学位期间的研究成果 | 第57页 |
