| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-14页 |
| Chapter 1 Introduction | 第14-18页 |
| ·Background of the Study | 第14-15页 |
| ·Significance of the Study | 第15-16页 |
| ·Overall Structure of the Thesis | 第16-18页 |
| Chapter 2 Literature Review | 第18-36页 |
| ·Language Variation | 第18-28页 |
| ·The Definition of Language Variation | 第18-19页 |
| ·The Manifestation of Language Variation | 第19-21页 |
| ·The Classification of Language Variation | 第21-24页 |
| ·In Terms of Causes of Language Variation | 第21-23页 |
| ·In Terms of Scope of Language Variation | 第23页 |
| ·In Terms of Role of Language Variation | 第23-24页 |
| ·The Embodiment of Language Variation at Different Levels | 第24-26页 |
| ·Pronunciation | 第24-25页 |
| ·Vocabulary | 第25页 |
| ·Sentence | 第25页 |
| ·Style | 第25-26页 |
| ·The Factors Influencing Language Variation | 第26-28页 |
| ·Verbal Elements | 第27页 |
| ·Nonverbal Elements | 第27-28页 |
| ·Catchwords | 第28-31页 |
| ·The Definition of Catchwords | 第29-30页 |
| ·The Classification of Catchwords | 第30-31页 |
| ·From the Perspective of Range of Use | 第30页 |
| ·From the Perspective of Structure and Formation of Catchwords | 第30-31页 |
| ·From the Perspective of Social Function | 第31页 |
| ·Overview of the Study of Catchwords at Home and Abroad | 第31-36页 |
| ·The Study of Catchwords at Home | 第31-33页 |
| ·The Study of Catchwords Abroad | 第33-36页 |
| Chapter 3 Research Design | 第36-45页 |
| ·Research Questions | 第36-37页 |
| ·Data Collection | 第37-39页 |
| ·Data Presentation and Analysis | 第39-45页 |
| Chapter 4 A Study of the University Campus Catchwords Based on Language Variation | 第45-71页 |
| ·Linguistic Variations of University Campus Catchwords | 第45-62页 |
| ·Phonetic Variation of University Campus Catchwords | 第45-48页 |
| ·Use of Repetition Sound | 第46页 |
| ·Use of Homophony | 第46-47页 |
| ·Use of Partial Tone | 第47-48页 |
| ·Lexical Variation of University Campus Catchwords | 第48-56页 |
| ·Use of Cutting Words | 第49-50页 |
| ·Use of Created and Borrowed Words | 第50-51页 |
| ·Use of Abbreviations | 第51-52页 |
| ·Use of Words in Novel | 第52-53页 |
| ·Use of Words on the Internet | 第53-55页 |
| ·Use of Game Words | 第55-56页 |
| ·Syntactical Variation of University Campus Catchwords | 第56-59页 |
| ·Use of Simplified Sentences | 第56-57页 |
| ·Use of Exclamatory and Questioning Sentences | 第57页 |
| ·The Sentence Combined With Chinese and English | 第57-59页 |
| ·Imitation of Sentence | 第59页 |
| ·Stylistic Variation of University Campus Catchwords | 第59-62页 |
| ·Informality | 第60页 |
| ·Simplicity | 第60-61页 |
| ·Novelty | 第61页 |
| ·Humor | 第61-62页 |
| ·Summary | 第62页 |
| ·The Factors Influencing Undergraduates’ Use of Catchwords | 第62-71页 |
| ·Marking Identity | 第63-65页 |
| ·Promoting Communication | 第65-66页 |
| ·The Spread of Media | 第66-68页 |
| ·The Development of Technology and Economy | 第68-69页 |
| ·The Features of Catchwords Itself | 第69页 |
| ·Summary | 第69-71页 |
| Chapter 5 Conclusion | 第71-74页 |
| ·Major Findings of the Research | 第71-72页 |
| ·Limitations of the Research and Suggestions for Future Studies | 第72-74页 |
| References | 第74-77页 |
| Appendix | 第77-81页 |
