| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Introduction | 第10-13页 |
| ChapterⅠ Functionalist Theory and Its Merits on Advertisement Translation | 第13-19页 |
| 1. The Theoretical Foundation of Functionalism | 第13-15页 |
| 2. The Theoretical Features of Functionalism | 第15-16页 |
| 3. The Merits of Functionalism on Advertisement Translation | 第16-19页 |
| Chapter Ⅱ An Elaboration and Translation Studies on Advertisement | 第19-26页 |
| 1. A Systematical Elaboration of Advertisement | 第19-23页 |
| 2. Previous Studies on Advertisement Translation | 第23-26页 |
| Chapter ⅢStrategies and Skills of Advertisement Translation under the Functionalist Theory | 第26-57页 |
| 1. Target-Language-Oriented Strategies for Advertisement Translation | 第26-42页 |
| 2. Target-Culture-Oriented Strategies for Advertisement Translation | 第42-49页 |
| 3. Typical Functionalist Skills for Advertisement Translation | 第49-57页 |
| Chapter Ⅳ Advertisement Translation Quality Evaluation under the Functionalist Theory | 第57-64页 |
| 1. Commercial Effect for Advertisement Translation Quality Evaluation | 第57-60页 |
| 2. Comprehensive Criteria for Advertisement Translation Quality Evaluation | 第60-64页 |
| Conclusion | 第64-66页 |
| Bibliography | 第66-68页 |
| Acknowledgements | 第68-69页 |
