| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-9页 |
| Chapter I Introduction | 第9-13页 |
| ·Background of the Study | 第9-10页 |
| ·Object of the Study | 第10页 |
| ·Method and Purpose of the Study | 第10-11页 |
| ·Thesis Structure | 第11-13页 |
| Chapter II Literature Review | 第13-41页 |
| ·Overview of Culture | 第13-16页 |
| ·Concept of Culture | 第13-14页 |
| ·Layers of Culture | 第14-15页 |
| ·Dimensions of Culture | 第15-16页 |
| ·Overview of CSR | 第16-20页 |
| ·Concept of CSR | 第16-17页 |
| ·Targets of CSR | 第17-18页 |
| ·Dimensions of CSR | 第18-20页 |
| ·CSR in Automobile Industry | 第20-23页 |
| ·Economic Responsibility in Automobile Industry | 第20-21页 |
| ·Legal Responsibility in Automobile Industry | 第21-22页 |
| ·Ethical Responsibility in Automobile Industry | 第22-23页 |
| ·Philanthropic Responsibility in Automobile Industry | 第23页 |
| ·CSR Driving Mechanism of International Automobile Companies | 第23-36页 |
| ·Stakeholder Driven CSR: Government Driven CSR | 第24-28页 |
| ·Other External Stakeholder Driven CSR | 第28-30页 |
| ·Motivation Driven CSR | 第30-33页 |
| ·Performance Driven CSR | 第33-36页 |
| ·The Influences of Cross Culture on CSR Driving Mechanism | 第36-41页 |
| ·Cross Culture and Government Driven CSR | 第36-37页 |
| ·Cross Culture and Other External Driven CSR | 第37-38页 |
| ·Cross Culture and Motivation Driven CSR | 第38-39页 |
| ·Cross Culture and Performance Driven CSR | 第39-41页 |
| Chapter III CSR Driving Mechanisms of German Automobile Companies in China | 第41-52页 |
| ·Government Driven CSR in China and Germany | 第41-44页 |
| ·Government Support and Guidance | 第41-43页 |
| ·CSR Legal Practices and Supervision in China and Germany | 第43-44页 |
| ·International Standards Adoption In China and Germany | 第44页 |
| ·Other External Stakeholder Driven CSR in China and Germany | 第44-46页 |
| ·Consumers’ Awareness of Rights Protection | 第45页 |
| ·The Public and NGOs’ Supervision | 第45-46页 |
| ·Motivation Driven CSR in China and Germany | 第46-48页 |
| ·Corporate Managers’ Management Ability | 第46页 |
| ·Corporate Shareholders | 第46-47页 |
| ·Corporate Image, Competitiveness and Development Strategy Planning | 第47-48页 |
| ·Corporate Property | 第48页 |
| ·Performance Driven CSR in China and Germany | 第48-52页 |
| ·Competition within the Industry | 第48-49页 |
| ·Business Activities | 第49-50页 |
| ·CSR Supervision Channel | 第50-52页 |
| Chapter IV Empirical Study on German Automobile Company’s CSR Driving Mechanism in China | 第52-73页 |
| ·Study Method: FAHP | 第52-57页 |
| ·Definition and Purpose | 第52-54页 |
| ·Principles of FAHP | 第54页 |
| ·FAHP Analysis Process | 第54-57页 |
| ·Study Method of Evaluation Indictors Confirmation: Questionnaire | 第57-65页 |
| ·Questionnaire Design and Participants | 第57-58页 |
| ·Questionnaire Contents | 第58-59页 |
| ·Questionnaire Result Analysis | 第59-65页 |
| ·The FAHP Culture-CSR Hierarchical Model | 第65-68页 |
| ·Establish Fuzzy Pair-wise Matrix and Analysis | 第68-73页 |
| ·First Level C-F Matrix | 第68-69页 |
| ·Second Level Fi-Fij Matrix | 第69-71页 |
| ·Final Ranking of Weight and Results Analysis | 第71-73页 |
| Chapter V Findings, Implications and Limitations | 第73-79页 |
| ·Government and Legal Practices | 第73-74页 |
| ·CSR Performance Measurement | 第74-75页 |
| ·Corporate Motivations of CSR | 第75-76页 |
| ·Other Stakeholders of CSR | 第76-77页 |
| ·Limitations | 第77-79页 |
| Bibliography | 第79-89页 |
| Appendix I Questionnaire (English& Chinese) | 第89-93页 |
