| ACKNOWLEDGEMENT | 第1-4页 |
| ABSTRACT | 第4-6页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-13页 |
| ·The Orgin of the Study | 第9-10页 |
| ·The Aims and Rationale of this Study | 第10-12页 |
| ·Linguistic Turn in the Social Science | 第10-11页 |
| ·Theoretical and Practical Value of this Study | 第11-12页 |
| ·The Structure of this Thesis | 第12-13页 |
| Chapter Two Literature Review | 第13-19页 |
| ·Review on CDA | 第13-16页 |
| ·Review on CDA abroad | 第13-15页 |
| ·Review on CDA at home | 第15-16页 |
| ·Review on Marketization of Education at home and abroad | 第16-19页 |
| Chapter Three Theoretical Framework | 第19-28页 |
| ·Discourse | 第19-21页 |
| ·Intertextuality, Assumption &Interdiscursivity | 第21-22页 |
| ·Order of Discourse | 第22-23页 |
| ·Knowledge,Power & Subject | 第23-24页 |
| ·Consumer Culture & Sign Value | 第24-26页 |
| ·Lifeworld & the Colonization of it by Instrumental Rationality | 第26-28页 |
| Chapter Four Methodology | 第28-35页 |
| ·Qualitative Approach as the Methodology | 第28-29页 |
| ·Case Study as the Specific Research Method | 第29-30页 |
| ·Data Collection | 第30-31页 |
| ·Data An alysis | 第31-35页 |
| ·Fairclough's Three-dimensional Analytical Framework | 第31-33页 |
| ·Other Interdisciplinary Theories for Data Analysis | 第33-35页 |
| Chapter Five Analysis of Data from the School Prospectus | 第35-53页 |
| ·Layout & Design | 第35-37页 |
| ·Description | 第35-36页 |
| ·Interpretation & Explanation | 第36-37页 |
| ·Interdiscursivity--Description & Interpretation | 第37-48页 |
| ·Advertising Discourse | 第37-42页 |
| ·Technological Discourse | 第42-45页 |
| ·Consulting Discourse | 第45-48页 |
| ·Order of Discourse in the Prospectus--Explanation | 第48-51页 |
| ·Explanation of Advertising Discourse | 第49页 |
| ·Explanation of Technological Discourse | 第49-50页 |
| ·Explanation of Consulting Discourse | 第50-51页 |
| ·Summary | 第51-53页 |
| Chapter Six Analysis of Data form the Fieldwork | 第53-69页 |
| ·Field Observation | 第53-57页 |
| ·Monitoring Cameras | 第53-54页 |
| ·Students' Daily School Life | 第54-57页 |
| ·An Interview with Three Students | 第57-62页 |
| ·Fang's Puzzle about Learning English | 第58-59页 |
| ·Uneven Tuition Fees for Students | 第59-61页 |
| ·Informal Addressing of the School President | 第61-62页 |
| ·An Interview with an English Teacher Ms He | 第62-67页 |
| ·Being Accustomed to Heavy Teaching Work | 第62-63页 |
| ·Long Working Hour | 第63-65页 |
| ·Essential Root for Teachers' Heavy Workload | 第65-67页 |
| ·Summary | 第67-69页 |
| Chapter Seven Discussion | 第69-76页 |
| ·Discourse and its Construction of the School | 第69-70页 |
| ·Teachers & Students Being Subject to Discourse | 第70-72页 |
| ·Teachers Being Subject to Discourse | 第70-71页 |
| ·Students Being Subject to Discourse | 第71-72页 |
| ·Sign Value for Promoting the School | 第72-74页 |
| ·The Colonization of Lifeworld | 第74-76页 |
| ·Teachers' Lifeworld Being Colonized by Instrumental Rationality | 第74-75页 |
| ·Students' Lifeworld Being Colonized by Instrumental Rationality | 第75-76页 |
| Chapter Eight Conclusion | 第76-79页 |
| ·Major Findings | 第76-77页 |
| ·Implications of this Study | 第77-78页 |
| ·Limitations＆Suggestions for Further Study | 第78-79页 |
| References | 第79-84页 |
| Appendices | 第84-96页 |
| Appendix 1:The School Recruitment Prospectus of 2011 | 第84-88页 |
| Appendix 2:Interview with Three Students & an English Teacher | 第88-93页 |
| Appendix 3:Students' Time Schedule Sheet | 第93-94页 |
| Appendix 4:Observation Journals(Partially) | 第94-96页 |
| 攻读学位期间发表的学术论文目录 | 第96-98页 |
