Acknowledgement | 第1-5页 |
摘要 | 第5-7页 |
Abstract | 第7-10页 |
Chapter One Introduction | 第10-15页 |
·The background, objective and the significance of this thesis | 第10-11页 |
·The research method and the main innovative parts of the thesis | 第11-12页 |
·Literature Review | 第12-15页 |
Chapter Two The theoretic basis of the thesis | 第15-29页 |
·Several concepts concerning cultural integration | 第15-16页 |
·The different patterns of culture | 第16-26页 |
·Several theories on corporate culture | 第26-29页 |
Chapter Three The necessity of cross-cultural integration | 第29-36页 |
·The reason why enterprises need cross-cultural integration | 第29-32页 |
·The cultural differences and cultural conflict during integration process of enterprises | 第32-33页 |
·Several models of corporate cultural integration | 第33-36页 |
Chapter Four The procedure on a cross-cultural integration | 第36-40页 |
·Investigating the existing problems and make plans | 第36-37页 |
·Setting up a team responsible for the cultural integration task | 第37-38页 |
·Carrying out cross-cultural training | 第38-40页 |
Chapter Five Cases analysis on corporate cultural integration | 第40-47页 |
·Case One (Lenovo) | 第40-42页 |
·Case Two (Alibaba) | 第42-44页 |
·Case Three (TCL) | 第44-47页 |
Conclusion | 第47-52页 |
Bibliography | 第52-56页 |