Acknowledgement | 第1-6页 |
摘要 | 第6-7页 |
Abstract | 第7-9页 |
Chapter 1 Introduction | 第9-14页 |
·Background of the study | 第9-12页 |
·Scope of the Thesis | 第12页 |
·Structure of the Thesis | 第12-14页 |
Chapter 2 Culture and Cultural Differences | 第14-27页 |
·Definition of culture | 第14-16页 |
·National Culture—Geert Hofstede’s 5 Cultural Dimensions | 第16-22页 |
·Corporate Culture—Mckinsey’s 75 theory | 第22-24页 |
·Cultural Differences and Cultural Integration | 第24-27页 |
Chapter 3 Cross-border Merger and Acquisition | 第27-36页 |
·Definition of cross-border M&A | 第27-28页 |
·Types and Motives and phases of Cross-border M& A | 第28-31页 |
·Situations and Difficulties facing Current China’s Cross-border M& A | 第31-36页 |
Chapter 4 Selection of Cultural Integration Patterns | 第36-41页 |
·Cultural Integration Patterns | 第36-40页 |
·Principles in Choosing Cultural Integration | 第40-41页 |
Chapter 5 Case Studies | 第41-49页 |
·Shanghai Automotive Group’s Acquisition of SsangYong Motor company | 第41-46页 |
·Alibaba’s Acquisition of Yahoo China | 第46-49页 |
Chapter 6 Strategy on cross-cultural communication during Integration phases | 第49-58页 |
·Strategy before the integration | 第49-51页 |
·Strategy during the integration | 第51-54页 |
·Strategy of pro merger integration | 第54-58页 |
Chapter 7 Conclusions and recommendations | 第58-61页 |
Bibliography | 第61-64页 |