| ABSTRACT | 第1-7页 |
| 摘要 | 第7-8页 |
| Acknowledgments | 第8-12页 |
| Chapter One LITERATURE REVIEW | 第12-17页 |
| ·General Statement | 第12-13页 |
| ·Previous Research on PSAs | 第13-16页 |
| ·Summary | 第16-17页 |
| Chapter Two THEORETICAL FRAMEWORK AND RESEARCH METHODOLOGY | 第17-28页 |
| ·Theoretical Framework | 第17-20页 |
| ·An introduction to Systemic Functional Grammar and interpersonal meaning | 第17-19页 |
| ·Realization of interpersonal meaning | 第19页 |
| ·Reasons for adopting Systemic Functional Grammar | 第19-20页 |
| ·An Introduction to PSA | 第20-23页 |
| ·The definition of PSA | 第20页 |
| ·The classifications of PSA | 第20-21页 |
| ·The functions of PSA | 第21-22页 |
| ·The social characteristics of PSA | 第22-23页 |
| ·The Differences Between PSAs and Commercial Advertisements | 第23-25页 |
| ·An Introduction to Persuasive Strategies | 第25-26页 |
| ·Research Methodology | 第26-28页 |
| ·Data collection and approach to data analysis | 第26页 |
| ·Research questions | 第26-27页 |
| ·Organization of the present thesis | 第27-28页 |
| Chapter Three REALIZATION OF PERSUADING FUNCTION THROUGH MOOD SYSTEM | 第28-43页 |
| ·Speech Functions and Speech Roles | 第28-30页 |
| ·Realization of Persuading Function in Typical Mood Used in PSAs | 第30-42页 |
| ·Mood distribution | 第31-32页 |
| ·Giving information | 第32-35页 |
| ·Full declarative | 第32-33页 |
| ·Elliptical declarative | 第33-35页 |
| ·Demanding positive action | 第35-42页 |
| ·Imperative | 第35-38页 |
| ·Declarative | 第38-39页 |
| ·Interrogative | 第39-42页 |
| ·Summary | 第42-43页 |
| Chapter Four REALIZATION OF PERSUADING FUNCTION THROUGH MODALITY SYSTEM | 第43-53页 |
| ·Modality Distribution | 第44-46页 |
| ·Probability | 第46-48页 |
| ·Inclination | 第48-49页 |
| ·Obligation | 第49-51页 |
| ·Ability/Potentiality | 第51-53页 |
| Chapter Five REALIZATION OF PERSUADING FUNCTION THROUGH PERSON SYSTEM | 第53-62页 |
| ·Pronoun Distribution | 第54-56页 |
| ·First Person Pronoun | 第56-58页 |
| ·Exclusive | 第56-57页 |
| ·Inclusive | 第57-58页 |
| ·Second Person Pronoun | 第58-60页 |
| ·you refers to general reader | 第58-59页 |
| ·you refers to specific reader | 第59-60页 |
| ·Other Realizations of Persuading Function | 第60-62页 |
| Chapter Six CONCLUSION | 第62-65页 |
| ·Major Findings | 第62-63页 |
| ·Implications of the Present Research | 第63页 |
| ·Limitations of Our Study and Suggestions for Future Research | 第63-65页 |
| References | 第65-69页 |
| Sources of the Data | 第69-70页 |
