| Abstract | 第4-5页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-15页 |
| 1.1 Research Background | 第9-11页 |
| 1.2 Significance of the Research | 第11-13页 |
| 1.3 Research Questions | 第13-14页 |
| 1.4 Organization of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-22页 |
| 2.1 Studies on Advertising Language | 第15-19页 |
| 2.1.1 Definitions of Advertising Language | 第15-16页 |
| 2.1.2 Studies on Advertising Language Abroad | 第16-18页 |
| 2.1.3 Studies on Advertising Language At Home | 第18-19页 |
| 2.2 Studies on Pragmatic Presupposition in Advertising Language | 第19-22页 |
| 2.2.1 Studies on Pragmatic Presupposition in Advertising Language Abroad | 第19-20页 |
| 2.2.2 Studies on Pragmatic Presupposition in Advertising Language At Home | 第20-22页 |
| Chapter Three Theoretical Framework | 第22-29页 |
| 3.1 Definitions of Pragmatic Presupposition | 第22-23页 |
| 3.2 Classifications of Pragmatic Presupposition | 第23-26页 |
| 3.3 Characteristics of Pragmatic Presupposition | 第26-29页 |
| Chapter Four Research Methodology | 第29-32页 |
| 4.1 Data Collection | 第29-30页 |
| 4.2 Research Methods | 第30-31页 |
| 4.3 Research Procedures | 第31-32页 |
| Chapter Five Data Analysis and Discussion | 第32-71页 |
| 5.1 Types of Pragmatic Presupposition Manifested in Cosmetic Advertisements | 第32-47页 |
| 5.1.1 Existential Presupposition | 第32-35页 |
| 5.1.2 Factive Presupposition | 第35-39页 |
| 5.1.3 State Presupposition | 第39-42页 |
| 5.1.4 Belief Presupposition | 第42-44页 |
| 5.1.5 Behavior Presupposition | 第44-47页 |
| 5.2 Frequencies of Five Types of Pragmatic Presupposition in Chinese and English Cosmetic Advertisements | 第47-56页 |
| 5.2.1 Frequencies of Five Types of Pragmatic Presupposition | 第48-51页 |
| 5.2.2 Similarities in Frequencies of Pragmatic Presupposition | 第51-53页 |
| 5.2.3 Differences in Frequencies of Pragmatic Presupposition | 第53-56页 |
| 5.3 Functions of Pragmatic Presupposition in Chinese and English Cosmetic Advertisements | 第56-71页 |
| 5.3.1 Similarities: Common Functions in Chinese and English Cosmetic Advertisements | 第57-66页 |
| 5.3.2 Differences: Dominating Functions in Chinese and English Cosmetic Advertisements Respectively | 第66-71页 |
| Chapter Six Conclusion | 第71-76页 |
| 6.1 Major Findings of the Study | 第71-73页 |
| 6.2 Implications of the Study | 第73-74页 |
| 6.3 Limitations of the Study | 第74-75页 |
| 6.4 Suggestions for Future Research | 第75-76页 |
| References | 第76-79页 |
| Appendix One List of Examples | 第79-81页 |
| Appendix Two Pictures of Examples | 第81-85页 |
| Acknowledgements | 第85页 |
