| Chapter One Introduction | 第9-17页 |
| 1．1 What is Advertising? | 第9-11页 |
| 1．1．1 The definition of advertising | 第9页 |
| 1．1．2 The definition of advertising language | 第9-10页 |
| 1．1．3 The classification and function of advertising | 第10-11页 |
| 1．2 A Brief Review of Previous Studies | 第11-13页 |
| 1．3 A Brief Review of Functional Grammar and its Application | 第13-14页 |
| 1．3．1 A brief review of functional grammar development | 第13-14页 |
| 1．3．2 Applications | 第14页 |
| 1．4 The Scope and Purpose of the Thesis | 第14-17页 |
| Chapter Two Lexical Features of the Advertising Language | 第17-48页 |
| 2．1 The Features of Nominal Groups in the Language of Advertising | 第18-30页 |
| 2．1．1 The features of the structure of nominal groups | 第19-25页 |
| 2．1．2 The significance of each element in nominal groups | 第25-30页 |
| 2．2 The Characteristics of Verbal Groups in the Language of Advertising | 第30-36页 |
| 2．3 The Features of Adverbial Group, Conjunction Group, Preposition Group in the Language of Advertising | 第36-37页 |
| 2．4 Stylistic Effects of Certain Typical Choice of Wording in the Language of Advertising | 第37-46页 |
| 2．4．1 Lexical metaphor | 第38-39页 |
| 2．4．2 Nominalization | 第39-42页 |
| 2．4．3 Adjectivalization | 第42-44页 |
| 2．4．4 Verbalization | 第44-45页 |
| 2．4．5 Adverbalization | 第45-46页 |
| 2．5 Summary | 第46-48页 |
| Chapter Three Syntactic Features of the Advertising Language | 第48-70页 |
| 3．1 A Brief Introduction to the Concept of Metafunction | 第48-50页 |
| 3．2 Mood Element — to determine sentence types | 第50-58页 |
| 3．2．1 The the concept of Mood and related issues | 第51-53页 |
| 3．2．2 Subject-Finite order flexibility — significant features of sentence structures | 第53-55页 |
| 3．2．3 Sentence deviations | 第55-58页 |
| 3．3 Thematic Structure— to initiate information | 第58-64页 |
| 3．3．1 Typical choice of Theme | 第58-59页 |
| 3．3．2 Characteristics of the themes in the declarative mood | 第59-61页 |
| 3．3．3 Features of the themes in the interrogatives | 第61-62页 |
| 3．3．4 Features of the themes in the imperative mood | 第62-64页 |
| 3．4 Transitivity System — to develop information | 第64-68页 |
| 3．4．1 The concept of the transitivity systems | 第64-66页 |
| 3．4．2 The frequency of process types | 第66-68页 |
| 3．5 Conclusion | 第68-70页 |
| Chapter Four Textual Features of the Advertising Language | 第70-86页 |
| 4．1 The Roles of Structure of Creating Texture in the Language of Advertising | 第70-76页 |
| 4．1．1 The typical choice of Theme types | 第70-74页 |
| 4．1．2 Stylistic effects of thematic variations | 第74-76页 |
| 4．2 Special Cohesive Devices in the Language of Advertising | 第76-85页 |
| 4．2．1 The high rate of occurrence of reference | 第77-79页 |
| 4．2．2 The frequent use of ellipsis and substitution | 第79-81页 |
| 4．2．3 The features of conjunctive items | 第81-82页 |
| 4．2．4 Other characteristics of the lexical cohesion | 第82-85页 |
| 4．3 Summary | 第85-86页 |
| Chapter Five Conclusion | 第86-88页 |
| Bibliography | 第88-90页 |
