| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Chapter One Introduction | 第11-13页 |
| Chapter Two Literature Review of Grammatical Metaphor | 第13-27页 |
| ·Previous studies of grammatical metaphor | 第13-18页 |
| ·Halliday’s view on grammatical metaphor | 第13-14页 |
| ·Ravelli’s view on grammatical metaphor | 第14页 |
| ·Martin’s view on grammatical metaphor | 第14-15页 |
| ·Thompson’s view on grammatical metaphor | 第15-16页 |
| ·Mattiessen’s view on grammatical metaphor | 第16-17页 |
| ·Goatly’s view on grammatical metaphor | 第17页 |
| ·Fan’s view on grammatical metaphor | 第17-18页 |
| ·Impersonal comment | 第18页 |
| ·Halliday’s grammatical metaphor theory | 第18-27页 |
| ·Definition of grammatical metaphor | 第18-20页 |
| ·Classification of grammatical metaphor | 第20-27页 |
| ·The ideational grammatical metaphor | 第21-24页 |
| ·The interpersonal grammatical metaphor | 第24-27页 |
| ·Metaphors of mood | 第24-26页 |
| ·Metaphors of modality | 第26-27页 |
| Chapter Three Basic Introduction of Advertising | 第27-33页 |
| ·Definition of advertising | 第27页 |
| ·Classification of advertising | 第27-28页 |
| ·The features of Advertising Language | 第28-30页 |
| ·Lexical features | 第28-29页 |
| ·Syntactic features | 第29-30页 |
| ·The functions of advertising language | 第30-32页 |
| ·The direct function---achieving the persuasion purpose | 第30-31页 |
| ·The function of grasping attention | 第30-31页 |
| ·The function of arousing interest | 第31页 |
| ·The function of evoking desire | 第31页 |
| ·The function of making decision | 第31页 |
| ·The indirect function---promoting the social spiritual civilization | 第31-32页 |
| ·The distribution of grammatical metaphor in advertising language | 第32-33页 |
| Chapter Four Realization of Advertising Function by Ideational Grammatical Metaphor | 第33-43页 |
| ·Three forms of realization of ideational grammatical metaphor in advertising | 第33-38页 |
| ·Nominalization in advertising language | 第34-35页 |
| ·Adjectivalization in advertising language | 第35-36页 |
| ·Verbalization in advertising language | 第36-38页 |
| ·The functions of each form of ideational grammatical metaphor in advertising | 第38-42页 |
| ·Credibility-increasing function achieved by nominalization | 第39-40页 |
| ·Attention-grasping function achieved by adjectivalization | 第40-41页 |
| ·Purchase desire-inspiring function achieved by verbalization | 第41-42页 |
| ·Findings | 第42-43页 |
| Chapter Five Realization of Advertising Function by Interpersonal Grammatical Metaphor | 第43-57页 |
| ·The forms of realization in mood and modality system | 第43-48页 |
| ·The forms of realization of grammatical metaphor of mood | 第43-46页 |
| ·Statement realized by interrogative mood | 第44页 |
| ·Command realized by interrogative mood | 第44-45页 |
| ·Statement realized by imperative mood | 第45页 |
| ·Command realized by declarative mood | 第45-46页 |
| ·The forms of realization of grammatical metaphor of modality | 第46-48页 |
| ·Explicit subjective modality | 第46-47页 |
| ·Explicit objective modality | 第47-48页 |
| ·The functions of interpersonal grammatical metaphor | 第48-56页 |
| ·The functions of grammatical metaphor of mood | 第48-53页 |
| ·Curiosity-arousing and goodness-expressing functions achieved by statement in interrogative mood | 第48-50页 |
| ·Negotiation and politeness functions achieved by command in interrogative mood | 第50-51页 |
| ·Affective communication-promoting and purchase desire-arousing functions achieved by statement realized in imperative mood | 第51-52页 |
| ·Credibility-increasing function achieved by command realized in declarative mood | 第52-53页 |
| ·The functions of grammatical metaphor of modality | 第53-56页 |
| ·Responsibility-taking function achieved by explicit subjective | 第53-54页 |
| ·Credibility-increasing and politeness functions achieved by explicit objective modality | 第54-56页 |
| ·Findings | 第56-57页 |
| Chapter Six Conclusion | 第57-58页 |
| References | 第58-60页 |
| 攻读硕士学位期间取得的学术成果 | 第60-61页 |
| Acknowledgements | 第61页 |
