| Introduction | 第1-13页 |
| Chapter Ⅰ Globalization and Intercultural Communication | 第13-27页 |
| ·Understanding Globalization | 第13-14页 |
| ·Understanding Culture | 第14-23页 |
| ·A Brief Introduction to Culture | 第14-15页 |
| ·Main Factors of Culture | 第15-18页 |
| ·The Essence of Culture | 第18-20页 |
| ·The Role of Culture in Business | 第20-22页 |
| ·A New View of Culture in International Business | 第22-23页 |
| ·Understanding Intercultural Communication | 第23-27页 |
| ·Dimensions of Culture in Intercultural Communication | 第23-25页 |
| ·Intercultural Communication and Conflict | 第25-27页 |
| Chapter Ⅱ Methodology | 第27-39页 |
| ·Understanding Stereotyping | 第27-30页 |
| ·Stereotypes | 第27-28页 |
| ·Stereotyping in International Business | 第28-30页 |
| ·Understanding Discourse Analysis | 第30-39页 |
| ·Basic Idea of Discourse Analysis | 第31-34页 |
| ·The Topic of Discourse Analysis | 第34-36页 |
| ·The Limits of Language | 第36-37页 |
| ·Successful Interdiscourse Professional Communication | 第37-39页 |
| Chapter Ⅲ Cross-cultural Study for International Business | 第39-59页 |
| ·Necessity of the Study | 第39-42页 |
| ·Cultural Environment of International Business | 第39-40页 |
| ·Cultural Environment of Domestic Business | 第40-41页 |
| ·Benefits of Cross-cultural Studies | 第41-42页 |
| ·Patterns of Identified Cultural Differences | 第42-59页 |
| ·Power Distance | 第43-47页 |
| ·Individualism vs. Collectivism | 第47-51页 |
| ·Masculinity vs. Femininity | 第51-55页 |
| ·Uncertainty Avoidance | 第55-59页 |
| Chapter Ⅳ Approaches to Improve Cultural Understanding in International Business | 第59-72页 |
| ·Cultivation of Cultural Competence | 第59-62页 |
| ·Cultural competence and competitive advantage | 第59页 |
| ·Open attitude | 第59-60页 |
| ·Self-awareness | 第60页 |
| ·Other awareness | 第60-61页 |
| ·Cultural Knowledge | 第61页 |
| ·Cross-cultural skills | 第61-62页 |
| ·The Set-up of Third Cultures | 第62-65页 |
| ·Transculturals: Four Stages of the Set-up | 第62-64页 |
| ·Importance of Third Cultures: A Case Study | 第64-65页 |
| ·Applied Ways to Improve Cultural Understanding | 第65-67页 |
| ·Respect in Mutual Culture | 第65-66页 |
| ·Trust in Business Trip | 第66页 |
| ·Tolerance of Ambiguity | 第66-67页 |
| ·Avoidance of Hasty Judgment | 第67页 |
| ·Ways to Avoid Misunderstandings | 第67-72页 |
| ·Be Objective about the Cultural Differences | 第67-70页 |
| ·Pay Attention to the Language Barriers | 第70-72页 |
| Chapter Ⅴ Reflections | 第72-74页 |
| ·Brief Summary | 第72页 |
| ·Prospectives | 第72-74页 |
| Bibliography | 第74-77页 |
| Acknowledgements | 第77页 |
