| Acknowledgements | 第1-7页 |
| Abstract | 第7-10页 |
| 内容摘要 | 第10-12页 |
| Chapter One Introduction | 第12-17页 |
| ·Background of the Study | 第13-14页 |
| ·Objective of the Study | 第14页 |
| ·Significance of the Thesis | 第14-15页 |
| ·Layout of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-29页 |
| ·Definitions of Related Concepts | 第17-19页 |
| ·Modality in Discourse | 第17-18页 |
| ·Multimodal Discourse | 第18页 |
| ·Mono-modal Metaphor | 第18-19页 |
| ·Research on Multimodal Discourse from Systemic-functional Perspective | 第19-22页 |
| ·Research History and Focus | 第19-22页 |
| ·Research Limitations | 第22页 |
| ·Research on Multimodal Discourse from Cognitive Perspective | 第22-25页 |
| ·Research History and Focus | 第22-24页 |
| ·Research Limitations | 第24-25页 |
| ·Previous Research on Printed Chinese Real Estate Advertisement | 第25-27页 |
| ·Summary | 第27-29页 |
| Chapter Three Theoretical Framework | 第29-39页 |
| ·A Survey of Multimodal Metaphor | 第29-36页 |
| ·Definition of Multimodal Metaphor | 第29-30页 |
| ·Categories of Multimodal Metaphor in CPREA | 第30-33页 |
| ·Distinctive Features of Multimodal Metaphor in CPREA | 第33-36页 |
| ·Interaction between Multimodal Metaphor and Metonymy | 第36-37页 |
| ·Psychological Basis of Multimodal Metaphor:Image Schema | 第37-38页 |
| ·Summary | 第38-39页 |
| Chapter Four Meaning Construction of Multimodal Metaphors in CPREA | 第39-56页 |
| ·Identification of Multimodal Metaphors in CPREA | 第39-41页 |
| ·Identification of Similarity | 第40页 |
| ·Identification of Source and Target of the Metaphor | 第40-41页 |
| ·Cognitive Mechanisms in Metaphorical Meaning Construction | 第41-45页 |
| ·Interaction of Metonymy and Metaphor | 第41-43页 |
| ·Image Schema in Multimodal Metaphor | 第43-45页 |
| ·Image Schema and Chinese Traditional Culture | 第43-44页 |
| ·Image Schema and Spatial Multimodal Metaphor | 第44-45页 |
| ·Classification of Meanings Established in CPREA | 第45-53页 |
| ·Representational Meaning in CPREA | 第47-48页 |
| ·Narrative Representation | 第47页 |
| ·Ideational Representation | 第47-48页 |
| ·Interactional Meaning in CPREA | 第48-51页 |
| ·The Process of Interactional Meaning Construction | 第49-50页 |
| ·The Manifestation of Interactional Meaning in CPREA | 第50-51页 |
| ·Compositional Meaning in Multimodal Metaphor | 第51-53页 |
| ·The Forming Process of Compositional Meaning | 第51-53页 |
| ·Metonymic Salience in Compositional Meaning Construction | 第53页 |
| ·Influencing Factors in Construing Multimodal Metaphors in CPREA | 第53-55页 |
| ·Context of the Specific Multimodal Discourse | 第54页 |
| ·Background Knowledge and Personal Experience | 第54-55页 |
| ·Summary | 第55-56页 |
| Chapter Five Conclusion | 第56-60页 |
| ·Major Findings of the Research | 第56-58页 |
| ·Implications of the Study | 第58页 |
| ·Limitations of the Research and Prospects of Further Research | 第58-60页 |
| References | 第60-64页 |
| Appendix | 第64-65页 |
