| Abstract | 第1-7页 |
| 摘要 | 第7-12页 |
| Introduction | 第12-16页 |
| ·Background of the Present Study | 第12-13页 |
| ·Objectives of the Present Study and Its Significance | 第13-14页 |
| ·Organization of the Thesis | 第14-16页 |
| Chapter One Literature Review | 第16-32页 |
| ·Studies of Euphemism in Western Countries | 第16-25页 |
| ·Studies of Euphemism in China | 第25-29页 |
| ·Summary | 第29-32页 |
| Chapter Two Theoretical Foundation | 第32-62页 |
| ·Conceptual Metaphor Theory | 第32-51页 |
| ·Definition of Conceptual Metaphor | 第33-34页 |
| ·Classification of Conceptual Metaphor | 第34-39页 |
| ·Features of Conceptual Metaphor | 第39-47页 |
| ·The Systematicity of Metaphor | 第39-42页 |
| ·The Effect of Systematicity:Highlighting and Hiding | 第42-47页 |
| ·Conceptual Metaphor and the Study of Euphemism | 第47-51页 |
| ·Conceptual Metonymy Theory | 第51-61页 |
| ·Definition of Metonymy | 第51-52页 |
| ·Classification of Metonymy | 第52-53页 |
| ·Features of Metonymy | 第53-57页 |
| ·The Systematicity of Metonymy | 第54-55页 |
| ·The Effect of Metonymy:Highlighting and Hiding | 第55-57页 |
| ·Conceptual Metonymy and the Study of Euphemism | 第57-61页 |
| ·Summary | 第61-62页 |
| Chapter Three Cognitive Mechanisms of English and Chinese Euphemism | 第62-84页 |
| ·Cognitive Mechanisms of English Euphemism | 第62-75页 |
| ·Metaphor as a Mechanism of English Euphemism | 第62-70页 |
| ·Metonymy as a Mechanism of English Euphemism | 第70-75页 |
| ·Cognitive Mechanisms of Chinese Euphemism | 第75-81页 |
| ·Metaphor as a Mechanism of Chinese Euphemism | 第75-77页 |
| ·Metonymy as a Mechanism of Chinese Euphemism | 第77-81页 |
| ·Summary | 第81-84页 |
| Chapter Four Cognitive Motivations of the Similarities and Differences between English and Chinese Euphemism | 第84-112页 |
| ·Cognitive Motivations of the Similarities between English and Chinese Euphemism | 第84-95页 |
| ·Common Objective World | 第85-90页 |
| ·Common Human Bodily Experience | 第90-95页 |
| ·Cognitive Motivations of the Differences between English and Chinese Euphemism | 第95-111页 |
| ·Different Cultural Backgrounds | 第96-102页 |
| ·Different Ways of Thinking | 第102-111页 |
| ·Summary | 第111-112页 |
| Conclusion | 第112-116页 |
| Bibliography | 第116-123页 |
| Appendix | 第123-124页 |
| Acknowledgements | 第124-125页 |
