| Acknowledgements | 第1-7页 |
| 摘要 | 第7-8页 |
| ABSTRACT | 第8-12页 |
| 1 Introduction | 第12-16页 |
| ·Definition of Cosmetic Advertising | 第13-14页 |
| ·Classification of Cosmetic Advertising | 第14-15页 |
| ·The Motivation and Significance of the Study on Cosmetic Advertising | 第15-16页 |
| 2 Literature Review | 第16-21页 |
| ·Studies on Advertising Language Abroad | 第16-18页 |
| ·Studies on Advertising Language at Home | 第18-21页 |
| 3 Distinct Features in Cosmetic Advertisements | 第21-31页 |
| ·Targeted Audiences | 第21-25页 |
| ·Middle Aged Women | 第22页 |
| ·Young Women | 第22-23页 |
| ·Teenage Girls | 第23-24页 |
| ·Men | 第24-25页 |
| ·Choice of Advertising Media | 第25-27页 |
| ·Celebrity | 第27-28页 |
| ·Implicit Assumptions | 第28-29页 |
| ·Summary | 第29-31页 |
| 4 Socio-cultural Features in Cosmetic Advertisements | 第31-53页 |
| ·Cosmetic Advertising and Culture | 第32-36页 |
| ·Cosmetic Advertising as the Mirror of Culture | 第32-33页 |
| ·Cosmetic Advertising as a Means of Promoting Culture | 第33-36页 |
| ·Cultural Differences in Cosmetic Advertisements | 第36-53页 |
| ·Differences of Thinking Mode | 第36-41页 |
| ·Differences of Aesthetic Standards in Cosmetic Advertisements | 第41-50页 |
| ·Other Differences in Cosmetic Advertisements | 第50-53页 |
| 5 Conclusion | 第53-55页 |
| References | 第55-59页 |
| Appendix | 第59-64页 |
| 作者简历 | 第64-66页 |
