| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 内容摘要 | 第7-12页 |
| Chapter One Introduction | 第12-16页 |
| ·General Introduction | 第12-13页 |
| ·Purposes and Significance of the Study | 第13-14页 |
| ·Data Collection and Research Methodology | 第14-15页 |
| ·Scope of the Present Study | 第15-16页 |
| Chapter Two Literature Review | 第16-30页 |
| ·A General Study on Parody | 第16-24页 |
| ·Previous Studies on Parody | 第16-18页 |
| ·Definitions of Parody | 第18-20页 |
| ·Definitions Stressing Structural Relationship | 第18-19页 |
| ·Definitions Stressing Comic Effects and Humorous Potential to Ridicule | 第19-20页 |
| ·Functions of Parody | 第20-24页 |
| ·Parody as a Traditional Narrative Technique | 第20-21页 |
| ·Parody as Literary Criticism | 第21-22页 |
| ·Parody as a Means for Linguistic Reformation and New-formation | 第22-23页 |
| ·Parody as a Carrier of Aesthetic and Rhetorical Effects | 第23-24页 |
| ·A General Study on Advertising | 第24-27页 |
| ·Definition of Advertisement and its Functions | 第24-25页 |
| ·Basic Features of Advertising | 第25-27页 |
| ·Traits and Value Systems of Advertisements | 第25-26页 |
| ·Corresponding Linguistic Features | 第26-27页 |
| ·Application of Parody in Advertisements | 第27-30页 |
| ·Appreciation in Attention Value and Memory Value of Advertisements | 第27-28页 |
| ·Reinforcement of Persuasion | 第28-30页 |
| Chapter Three Theoretical Foundations | 第30-42页 |
| ·Meaning Construction | 第30-32页 |
| ·Objectivism and Experientialism | 第30-31页 |
| ·Cognitive Approach to Meaning Construction | 第31-32页 |
| ·Theoretical Framework | 第32-42页 |
| ·Prototype Theory | 第32-33页 |
| ·Gestalt Theory | 第33页 |
| ·Cognitive Reference Point Theory | 第33-34页 |
| ·Conceptual Blending Theory (CBT) | 第34-42页 |
| ·Theoretical Development of CBT | 第34页 |
| ·Definition of Some Basic Terms | 第34-37页 |
| ·Processes of Blending | 第37页 |
| ·Types of Conceptual Blending Network | 第37-39页 |
| ·Application of CBT: the Example of Buddhist Monk | 第39-42页 |
| Chapter Four Parody: a Cognitive Approach | 第42-86页 |
| ·Cognitive Constraints of Parody | 第42-43页 |
| ·Parodies at Various Linguistic Strata: Case Studies | 第43-80页 |
| ·Parodies at Lexical Level | 第44-55页 |
| ·Definition and Examples | 第44-46页 |
| ·Case Study | 第46-54页 |
| ·Other Examples | 第54-55页 |
| ·Summary | 第55页 |
| ·Parodies at Phrasal Level | 第55-66页 |
| ·Definition and Examples | 第55-58页 |
| ·Case Study | 第58-65页 |
| ·Summary | 第65-66页 |
| ·Parodies at Sentential Level | 第66-69页 |
| ·Definition and Examples | 第66-67页 |
| ·Case Study | 第67-69页 |
| ·Summary | 第69页 |
| ·Parodies at Textual Level | 第69-74页 |
| ·Definition and Examples | 第69-71页 |
| ·Case Study | 第71-73页 |
| ·Summary | 第73-74页 |
| ·Parodies at Non-linguistic Level | 第74-80页 |
| ·Definition and Examples | 第74页 |
| ·Case Study | 第74-79页 |
| ·Summary | 第79-80页 |
| ·Summary | 第80页 |
| ·Further Discussion | 第80-86页 |
| ·Parody as Dialectical Unification of the Subjective World and the Objective World | 第81页 |
| ·Semantic Transference in Generation of "Kindred Parodies" | 第81-84页 |
| ·Relativity in Translation of Parodic Advertisements | 第84-86页 |
| Chapter Five Conclusion | 第86-89页 |
| ·Summary of this Study | 第86-88页 |
| ·Microscopic Insight | 第86-87页 |
| ·Macroscopic Insight | 第87-88页 |
| ·Limitations and Suggestions | 第88-89页 |
| References | 第89-92页 |
