| Introduction | 第1-17页 |
| Chapter One Advertising and Advertising English | 第17-50页 |
| ·What is Advertising? | 第17-19页 |
| ·Classification of Advertisements | 第19-21页 |
| ·Functions of Advertising | 第21-22页 |
| ·Principle of Advertising | 第22-23页 |
| ·Linguistic Features of Advertising English | 第23-43页 |
| ·Lexical Features | 第23-28页 |
| ·Syntactic Features | 第28-35页 |
| ·Rhetorical Features | 第35-43页 |
| ·Rhetorical Devices in Phonetics | 第35-36页 |
| ·Rhetorical Devices in Lexis | 第36-40页 |
| ·Rhetorical Devices in Syntax | 第40-43页 |
| ·Cultural Properties in Advertising English | 第43-50页 |
| ·Nationalism | 第44-45页 |
| ·Values | 第45-48页 |
| ·View on Family Life | 第48-50页 |
| Chapter Two Theoretical Basis for Advertising Translation | 第50-71页 |
| ·The Concept of Translation | 第50-51页 |
| ·The Essence of Advertising Translation | 第51-53页 |
| ·Theoretical Basis for Advertising Translation | 第53-68页 |
| ·Reception Aesthetics | 第53-64页 |
| ·Basic Concept of Reception Aesthetics | 第53-58页 |
| ·Enlightenment of the Theory on Translation | 第58-59页 |
| ·Enlightenment of the Theory on Advertising Translation | 第59-64页 |
| ·Functional Equivalence | 第64-68页 |
| ·Basic Concept of Functional Equivalence | 第64-66页 |
| ·Contributions of Functional Equivalence to Translation | 第66-68页 |
| ·Principles for Advertising Translation | 第68-71页 |
| ·Faithful vs. Creative | 第68-69页 |
| ·Equivalent vs. Aesthetic | 第69-71页 |
| Chapter Three An Aesthetic Analysis of Advertising English Translation | 第71-99页 |
| ·Aesthetic Subjects | 第71-72页 |
| ·Aesthetic Objects | 第72-91页 |
| ·Aesthetic Constituents of Aesthetic Objects | 第72-73页 |
| ·Different Aesthetic Tendencies in the Two Aesthetic Objects | 第73-91页 |
| ·From the Perspective of Language | 第74-80页 |
| ·From the Perspective of Culture | 第80-91页 |
| ·Aesthetic Activities in Advertising Translation | 第91-99页 |
| ·Aesthetic Experience as Reception Progress | 第92-93页 |
| ·Empathy | 第93-94页 |
| ·General Aesthetic Progress in Advertising Translation | 第94-99页 |
| ·Comprehension | 第94-96页 |
| ·Transformation | 第96-97页 |
| ·Improvement | 第97页 |
| ·Representation | 第97-99页 |
| Chapter Four The Aesthetic Representation in Advertising English Translation | 第99-116页 |
| ·The Aesthetic Representation of Advertising English in Chinese | 第99-112页 |
| ·Conveyance of Beauty in Language | 第100-108页 |
| ·On Phonological Level | 第100-103页 |
| ·On Lexical Level | 第103-105页 |
| ·On Syntactic Level | 第105-106页 |
| ·On Rhetorical Level | 第106-108页 |
| ·Conveyance of Beauty in Content | 第108-112页 |
| ·Mood | 第108-109页 |
| ·Image | 第109-111页 |
| ·Emotion | 第111-112页 |
| ·Untranslatabilty in the Aesthetic Representation | 第112-116页 |
| Conclusion | 第116-118页 |
| Acknowledgements | 第118-119页 |
| Bibliography | 第119-121页 |
