| Abstract | 第1-8页 |
| 摘要 | 第8-9页 |
| Contents | 第9-11页 |
| Chapter 1 Introduction | 第11-14页 |
| ·Background | 第11-12页 |
| ·Significance of the Research | 第12页 |
| ·Organization of the Paper | 第12-14页 |
| Chapter 2 Public Signs | 第14-25页 |
| ·Definition of Public Signs | 第14-15页 |
| ·Classifications of Public Signs | 第15-19页 |
| ·Classification from the Perspective of Content | 第16-17页 |
| ·Classification from the Perspective of Function | 第17-19页 |
| ·Features of Public Signs | 第19-22页 |
| ·Linguistic Features of Public Signs | 第19-21页 |
| ·Pragmatic Features of Public Signs | 第21-22页 |
| ·Common Errors in C-E Translation of Public Signs | 第22-24页 |
| ·Studies on the Translation of Public Signs | 第24-25页 |
| Chapter 3 Theoretical Framework | 第25-37页 |
| ·Memetics | 第25-32页 |
| ·Origin and Development of Memetics | 第25-26页 |
| ·Relative Concepts about Meme | 第26-29页 |
| ·The Definition of Meme | 第26-27页 |
| ·Singular Meme and Memeplex | 第27页 |
| ·Memotype and Memetic Phenotype | 第27-28页 |
| ·Strong Meme and Weak Meme | 第28-29页 |
| ·Features and Life Circle of Memes | 第29-31页 |
| ·Relationship Between Language and Memes | 第31-32页 |
| ·Language:the Key Means to Spread Memes | 第31页 |
| ·Memes Influencing Language | 第31-32页 |
| ·Domestication and Foreignization | 第32-37页 |
| ·Definitions of Domestication and Foreignization | 第32-33页 |
| ·Relations Between Domestication and Foreignization | 第33-34页 |
| ·Study of Domestication and Foreignization | 第34-37页 |
| Chapter 4 English Translation of Public Signs from the Perspective of Memetics | 第37-56页 |
| ·Memes and Public Signs | 第37-39页 |
| ·Public Signs as Memes | 第37-39页 |
| ·The Definition of Public Sign Memes | 第39页 |
| ·Translation of Public Sign Memes of Different Types | 第39-46页 |
| ·Domestication and Foreignization in Translating Marking Sign Memes | 第39-42页 |
| ·Domestication and Foreignization in Translating Noticing Sign Memes | 第42-44页 |
| ·Domestication and Foreignization in Translating Slogan Memes | 第44-45页 |
| ·Domestication and Foreignization in Translating Congratulation Memes | 第45-46页 |
| ·Translation of Public Sign Memes on the Cultural and Psychological Level | 第46-55页 |
| ·Domestication and Foreignization on the Cultural Level | 第46-52页 |
| ·Thinking Pattern | 第47-48页 |
| ·Tradition and Custom | 第48-50页 |
| ·Value System | 第50-52页 |
| ·Domestication and Foreignization on the Psychological Level | 第52-55页 |
| ·Translators' Psychology | 第52-54页 |
| ·Readers' Psychology | 第54-55页 |
| ·Summary | 第55-56页 |
| Chapter 5 Creation of Strong Public Sign Memes | 第56-61页 |
| ·Memotype | 第56-58页 |
| ·Phenotype | 第58-61页 |
| Chapter 6 Conclusion | 第61-63页 |
| Bibliography | 第63-65页 |
| Acknowledgements | 第65页 |
