| ABSTRACT | 第4页 |
| 摘要 | 第5-9页 |
| CHAPTER ONE INTRODUCTION | 第9-11页 |
| CHAPTER TWO LITERATURE REVIEW | 第11-23页 |
| 2.1 THEORETICAL ASSUMPTIONS ON APPRAISAL THEORY IN SYSTEMIC FUNCTIONAL LINGUISTICS | 第11-13页 |
| 2.2 EMPIRICAL STUDIES ON THE APPLICATION OF APPRAISAL THEORY | 第13-18页 |
| 2.3 EMPIRICAL STUDIES ON PUBLIC SERVICE ADVERTISEMENTS | 第18-21页 |
| 2.3.1 The notions of public service advertisements | 第18-19页 |
| 2.3.2 The characteristics of public service advertisements | 第19页 |
| 2.3.3 Empirical studies on public service advertisements | 第19-21页 |
| 2.4 SUMMARY | 第21-23页 |
| CHAPTER THREE METHODOLOGY | 第23-31页 |
| 3.1 RESEARCH QUESTIONS | 第23-24页 |
| 3.2 DATA COLLECTION | 第24-25页 |
| 3.3 MEASUREMENT OF AFFECT RESOURCES | 第25-30页 |
| 3.3.1 Affect as ‘quality’ | 第26-28页 |
| 3.3.2 Affect as process | 第28-29页 |
| 3.3.3 Affect as comment | 第29-30页 |
| 3.4 DATAANALYSIS | 第30-31页 |
| CHAPTER FOUR RESULTS AND DISCUSSION | 第31-52页 |
| 4.1 QUANTITATIVE DIFFERENCES IN ‘AFFECT AS QUALITY’ BETWEEN ENGLISH ANDCHINESE PUBLIC SERVICE ADVERTISEMENTS | 第31-37页 |
| 4.1.1 Epithets in the ‘affect as quality’ | 第32-34页 |
| 4.1.2 Attribute in the ‘affect as quality’ | 第34-35页 |
| 4.1.3 Circumstance in ‘affect as quality’ | 第35-37页 |
| 4.2 QUANTITATIVE DIFFERENCES IN ‘AFFECT AS PROCESS’ BETWEEN ENGLISH ANDCHINESE PUBLIC SERVICE ADVERTISEMENTS | 第37-41页 |
| 4.2.1 Mental process | 第38-39页 |
| 4.2.2 Behavioral process | 第39-41页 |
| 4.3 QUANTITATIVE DIFFERENCES IN ‘AFFECT AS COMMENT’ BETWEEN ENGLISH ANDCHINESE PUBLIC SERVICE ADVERTISEMENTS | 第41-44页 |
| 4.3.1 Propositional comments | 第42-43页 |
| 4.3.2 Speech-functional comments | 第43-44页 |
| 4.4 DISTRIBUTION PATTERNS OF AFFECT RESOURCES IN ENGLISH AND CHINESE PUBLICSERVICE ADVERTISEMENTS | 第44-51页 |
| 4.5 SUMMARY OF THE RESULTS | 第51-52页 |
| CHAPTER FIVE CONCLUSION | 第52-55页 |
| 5.1 MAJOR FINDINGS | 第52-53页 |
| 5.2 IMPLICATIONS | 第53-54页 |
| 5.3 LIMITATIONS AND SUGGESTIONS | 第54-55页 |
| REFERENCES | 第55-61页 |
| ACKNOWLEDGEMENTS | 第61页 |
