| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Chapter One Introduction | 第9-14页 |
| 1.1 Research Background | 第9-11页 |
| 1.2 Purpose and Significance | 第11-12页 |
| 1.3 Organization of the Thesis | 第12-14页 |
| Chapter Two Literature Review | 第14-30页 |
| 2.1 Introduction | 第14页 |
| 2.2 Previous Studies on Multimodal Metaphor | 第14-22页 |
| 2.2.1 Previous Studies on Multimodal Metaphor Abroad | 第14-17页 |
| 2.2.2 Previous Studies on Multimodal Metaphor at Home | 第17-22页 |
| 2.3 Previous Studies on Visual Grammar | 第22-27页 |
| 2.3.1 Previous Studies on Visual Grammar Abroad | 第22-24页 |
| 2.3.2 Previous Studies on Visual Grammar at Home | 第24-27页 |
| 2.4 Previous Studies on No-tobacco Advertising | 第27-28页 |
| 2.4.1 Previous Studies on No-tobacco Advertising Abroad | 第27-28页 |
| 2.4.2 Previous Studies on No-tobacco Advertising at Home | 第28页 |
| 2.5 Summary and Limitations of Previous Studies | 第28-30页 |
| Chapter Three Theoretical Framework | 第30-38页 |
| 3.1 Introduction | 第30页 |
| 3.2 Multimodal Metaphor | 第30-32页 |
| 3.2.1 Mode and Modality | 第30-31页 |
| 3.2.2 Multimodal Metaphor | 第31-32页 |
| 3.3 Visual Grammar | 第32-36页 |
| 3.3.1 Representational Meaning | 第33-34页 |
| 3.3.2 Interactive Meaning | 第34-35页 |
| 3.3.3 Compositional Meaning | 第35-36页 |
| 3.4 Summary | 第36-38页 |
| Chapter Four A Multimodal Metaphor Analysis of No-tobacco Posters Based on Visual Grammar | 第38-61页 |
| 4.1 Introduction | 第38-39页 |
| 4.2 Methodology of the Research | 第39页 |
| 4.3 Representational Meaning and Multimodal Metaphor Analysis | 第39-52页 |
| 4.3.1 Narrative Representation and Multimodal Metaphor Analysis | 第40-45页 |
| 4.3.1.1 Metaphor Constructed by the Substitution of Participant | 第41-42页 |
| 4.3.1.2 Metaphor Constructed by the Substitution of Action Process | 第42-44页 |
| 4.3.1.3 Metaphor Constructed by the Substitution of Environmental Elements | 第44-45页 |
| 4.3.2 Conceptual Representation and Multimodal Metaphor Analysis | 第45-52页 |
| 4.3.2.1 Classificational Process and Multimodal Metaphor Analysis | 第46-48页 |
| 4.3.2.2 Analytical Process and Multimodal Metaphor Analysis | 第48-51页 |
| 4.3.2.3 Symbolic Process and Multimodal Metapor Analysis | 第51-52页 |
| 4.4 Interactive Meaning, Compostional Meaning and Multimodal Metaphor Analysis | 第52-59页 |
| 4.4.1 Introduction | 第52-54页 |
| 4.4.2 Camera Positioning and Multimodal Metaphor Analysis | 第54-56页 |
| 4.4.3 Spatial Position and Multimodal Metaphor Analysis | 第56-59页 |
| 4.5 Summary | 第59-61页 |
| Chapter Five Conclusion | 第61-65页 |
| 5.1 Major Findings of the Research | 第61-63页 |
| 5.2 Limitations of the Research and Suggestions for Further Research | 第63-65页 |
| References | 第65-70页 |
| Acknowledgments | 第70页 |
