| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Chapter One Introduction | 第11-16页 |
| ·The Purpose of the Thesis | 第11-14页 |
| ·Research Methods and Outline of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-32页 |
| ·Theories on Presupposition | 第16-29页 |
| ·Two Theoretical Approaches to Presupposition | 第17-20页 |
| ·Presupposition Triggers | 第20-24页 |
| ·Characteristics and Types of Presupposition | 第24-27页 |
| ·Conversational Implicature and Pragmatic Presupposition | 第27-29页 |
| ·Previous Study on Presupposition in the Language of Advertisement | 第29-30页 |
| ·Summary | 第30-32页 |
| Chapter Three The Analysis of Presupposition in the English in Advertisement | 第32-46页 |
| ·Features of Language in Advertisement | 第32-37页 |
| ·Lexical Features | 第34-35页 |
| ·Syntactic Features | 第35页 |
| ·Rhetorical Features | 第35-37页 |
| ·Reasons for the Employment of Presupposition in Advertisement | 第37-38页 |
| ·Classification of Presuppositions in the English in Advertisement | 第38-45页 |
| ·Factive presupposition | 第39-40页 |
| ·Belief Presupposition | 第40-41页 |
| ·State Presupposition | 第41-43页 |
| ·Behavior presupposition | 第43-45页 |
| ·Summary | 第45-46页 |
| Chapter Four The Application of Presupposition to the English in Advertisement | 第46-66页 |
| ·The Function of Presupposition in Designing Advertisement | 第46-57页 |
| ·Presupposition and the Language of Advertisement | 第46-50页 |
| ·Presupposition and the Information of Advertisement | 第50-52页 |
| ·Presupposition and the Discourse of Advertisement | 第52-54页 |
| ·Presupposition and the Strategy of Advertisement | 第54-55页 |
| ·Presupposition and the Vagueness of Advertisement | 第55-57页 |
| ·The Function of Presupposition in Manipulating Consumer | 第57-65页 |
| ·Presupposition and the Emotional Intimacy between People | 第57-59页 |
| ·The Concealment Function of Presupposition | 第59-60页 |
| ·The Leading Function of Presupposition | 第60-61页 |
| ·The Persuasive Function of Presupposition | 第61-64页 |
| ·The Euphemistic Function of Presupposition | 第64-65页 |
| ·Summary | 第65-66页 |
| Chapter Five Conclusion | 第66-69页 |
| Bibliography | 第69-73页 |
| Acknowledgements | 第73页 |
