Acknowledgements | 第5-6页 |
摘要 | 第6-7页 |
Abstract | 第7-8页 |
Chapter 1 Introduction | 第11-15页 |
1.1 Research Background | 第11-12页 |
1.2 Research Objectives | 第12页 |
1.3 Research Significance | 第12-13页 |
1.4 Method and Data Collection | 第13页 |
1.5 Thesis Organization | 第13-15页 |
Chapter 2 Literature Review | 第15-30页 |
2.1 Previous Studies on Advertising | 第15-19页 |
2.1.1 Features of Advertising Language | 第15-16页 |
2.1.2 Functions of Advertising Language | 第16-17页 |
2.1.3 Previous Studies on Advertising Language | 第17-19页 |
2.2 Previous Studies on Cosmetics Advertising | 第19-21页 |
2.2.1 Features of Cosmetics Advertising | 第19-20页 |
2.2.2 Previous Studies on Cosmetics Advertising Abroad | 第20-21页 |
2.2.3 Previous Studies on Cosmetics Advertising at Home | 第21页 |
2.3 Previous Studies on Grammatical Metaphor | 第21-30页 |
2.3.1 Previous Studies on Grammatical Metaphor Abroad | 第21-25页 |
2.3.2 Previous Researches into Grammatical Metaphor at Home | 第25-28页 |
2.3.3 Previous Studies of Grammatical Metaphor in Advertising Discourses | 第28-30页 |
Chapter 3 Theoretical Framework | 第30-40页 |
3.1 Definition of Grammatical Metaphor | 第30-33页 |
3.1.1 Lexical Metaphor and Grammatical Metaphor | 第31-32页 |
3.1.2 Congruent Form and Metaphorical Form | 第32-33页 |
3.2 Classification of Grammatical Metaphor | 第33-40页 |
3.2.1 Ideational Grammatical Metaphor | 第33-36页 |
3.2.2 Interpersonal Grammatical Metaphor | 第36-40页 |
Chapter 4 Linguistic Effects of Grammatical Metaphor in International Cosmetics Advertising | 第40-57页 |
4.1 Analysis of Ideational GM in International Cosmetics Advertising | 第40-45页 |
4.1.1 Nominalization in International Cosmetics Advertising | 第40-42页 |
4.1.2 Adjectivalization in International Cosmetics Advertising | 第42-44页 |
4.1.3 Verbalization in International Cosmetics Advertising | 第44-45页 |
4.2 Analysis of Interpersonal GM in International Cosmetics Advertising | 第45-49页 |
4.2.1 Metaphor of Mood in International Cosmetics Advertising | 第45-47页 |
4.2.2 Metaphor of Modality in International Cosmetics Advertising | 第47-49页 |
4.3 Linguistic Effects of Ideational GM in International Cosmetics Advertising | 第49-52页 |
4.3.1 Increasing Lexical Density | 第49-51页 |
4.3.2 Enhancing Credibility | 第51-52页 |
4.4 Linguistic Effects of Interpersonal GM in International Cosmetics Advertising | 第52-57页 |
4.4.1 Strengthening Emotional Acceptability by Using Imperative Mood | 第53-54页 |
4.4.2 Evoking Curiosity by Interrogative Mood | 第54-55页 |
4.4.3 Increasing Objectivity by Objective Explicit | 第55-57页 |
Chapter 5 Conclusion | 第57-59页 |
5.1 Findings of This Research | 第57-58页 |
5.2 Limitations of This Thesis | 第58页 |
5.3 Suggestions for Future Researches | 第58-59页 |
Bibliography | 第59-62页 |
Papers Published During the Study for M. A. Degree | 第62页 |