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从语法隐喻角度解读国际知名化妆品广告的语言效果

Acknowledgements第5-6页
摘要第6-7页
Abstract第7-8页
Chapter 1 Introduction第11-15页
    1.1 Research Background第11-12页
    1.2 Research Objectives第12页
    1.3 Research Significance第12-13页
    1.4 Method and Data Collection第13页
    1.5 Thesis Organization第13-15页
Chapter 2 Literature Review第15-30页
    2.1 Previous Studies on Advertising第15-19页
        2.1.1 Features of Advertising Language第15-16页
        2.1.2 Functions of Advertising Language第16-17页
        2.1.3 Previous Studies on Advertising Language第17-19页
    2.2 Previous Studies on Cosmetics Advertising第19-21页
        2.2.1 Features of Cosmetics Advertising第19-20页
        2.2.2 Previous Studies on Cosmetics Advertising Abroad第20-21页
        2.2.3 Previous Studies on Cosmetics Advertising at Home第21页
    2.3 Previous Studies on Grammatical Metaphor第21-30页
        2.3.1 Previous Studies on Grammatical Metaphor Abroad第21-25页
        2.3.2 Previous Researches into Grammatical Metaphor at Home第25-28页
        2.3.3 Previous Studies of Grammatical Metaphor in Advertising Discourses第28-30页
Chapter 3 Theoretical Framework第30-40页
    3.1 Definition of Grammatical Metaphor第30-33页
        3.1.1 Lexical Metaphor and Grammatical Metaphor第31-32页
        3.1.2 Congruent Form and Metaphorical Form第32-33页
    3.2 Classification of Grammatical Metaphor第33-40页
        3.2.1 Ideational Grammatical Metaphor第33-36页
        3.2.2 Interpersonal Grammatical Metaphor第36-40页
Chapter 4 Linguistic Effects of Grammatical Metaphor in International Cosmetics Advertising第40-57页
    4.1 Analysis of Ideational GM in International Cosmetics Advertising第40-45页
        4.1.1 Nominalization in International Cosmetics Advertising第40-42页
        4.1.2 Adjectivalization in International Cosmetics Advertising第42-44页
        4.1.3 Verbalization in International Cosmetics Advertising第44-45页
    4.2 Analysis of Interpersonal GM in International Cosmetics Advertising第45-49页
        4.2.1 Metaphor of Mood in International Cosmetics Advertising第45-47页
        4.2.2 Metaphor of Modality in International Cosmetics Advertising第47-49页
    4.3 Linguistic Effects of Ideational GM in International Cosmetics Advertising第49-52页
        4.3.1 Increasing Lexical Density第49-51页
        4.3.2 Enhancing Credibility第51-52页
    4.4 Linguistic Effects of Interpersonal GM in International Cosmetics Advertising第52-57页
        4.4.1 Strengthening Emotional Acceptability by Using Imperative Mood第53-54页
        4.4.2 Evoking Curiosity by Interrogative Mood第54-55页
        4.4.3 Increasing Objectivity by Objective Explicit第55-57页
Chapter 5 Conclusion第57-59页
    5.1 Findings of This Research第57-58页
    5.2 Limitations of This Thesis第58页
    5.3 Suggestions for Future Researches第58-59页
Bibliography第59-62页
Papers Published During the Study for M. A. Degree第62页

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