| 摘要 | 第1-4页 |
| Abstract | 第4-8页 |
| Introduction | 第8-11页 |
| Chapter 1 Literature Review | 第11-21页 |
| ·The Different Illustrations of Context and Its Relationship with Translation | 第11-16页 |
| ·Systemic-Functional Context | 第11-14页 |
| ·Ethnographic Context | 第14-15页 |
| ·Pragmatic Context | 第15-16页 |
| ·Context and Translation | 第16-17页 |
| ·Previous Studies ofAdvertisement Translation | 第17-21页 |
| ·Advertisement TranslationAbroad | 第17-18页 |
| ·Advertisement Translation at Home | 第18-19页 |
| ·Problem in Current Research | 第19-21页 |
| Chapter 2 A Detailed Description of Pragmatic Context | 第21-38页 |
| ·Cognitive Context | 第21-29页 |
| ·The Notion of Cognitive Context | 第21-24页 |
| ·Cognitive Context and Utterance Relevance | 第24-26页 |
| ·Cognitive Context and Utterance Comprehension | 第26-29页 |
| ·Context Adaptation | 第29-36页 |
| ·ABrief Introduction to Adaptation Theory | 第29-35页 |
| ·Context Adaptation in the Theory ofAdaptation | 第35-36页 |
| ·Summary | 第36-38页 |
| Chapter 3 The Application of Pragmatic Context to Advertisement Translation | 第38-55页 |
| ·Advertisement Translation from Cognitive Context | 第38-47页 |
| ·Cognitive Context and Understanding of SLT in Advertisement Translation | 第38-41页 |
| ·Cognitive Context and Expressing of TLT in Advertisement Translation | 第41-47页 |
| ·Advertisement Translation from Context Adaptation | 第47-54页 |
| ·Adaptation to the Consumer s Mental World | 第47-50页 |
| ·Adaptation to the Consumer s Social world | 第50-52页 |
| ·Adaptation to the Consumer s Physical World | 第52-54页 |
| ·Summary | 第54-55页 |
| Conclusion | 第55-57页 |
| Bibliography | 第57-60页 |
| Acknowledgements | 第60页 |
