| Acknowledgements | 第1-4页 |
| Abstract | 第4-5页 |
| 摘要 | 第5-8页 |
| Chapter I Introduction | 第8-12页 |
| ·the Description of the Study | 第8-10页 |
| ·The Significance of this Research in China | 第10-11页 |
| ·Overall Structure of the Thesis | 第11-12页 |
| Chapter II Literature Review | 第12-34页 |
| ·Historical Overview | 第12-13页 |
| ·Detailed Explanation of Skopos Theory | 第13-21页 |
| ·Three Principles of the Skopos Theory | 第21-27页 |
| ·Principle One Hans J. Vermeer: Skopos Theory | 第21-22页 |
| ·Principle Two Functionality Plus Loyalty | 第22-24页 |
| ·Principle Three Skopos and Inter Textual Coherence | 第24-27页 |
| ·Nord's Hetero Functional Translation | 第27-30页 |
| ·Translation Types Based on Text Concepts | 第27-28页 |
| ·Documentary Forms of Translation | 第28-29页 |
| ·Instrumental Forms of Translation | 第29-30页 |
| ·Newmark's Theory of Typology | 第30-33页 |
| ·The Expressive Function | 第30-31页 |
| ·The Informative Function | 第31-32页 |
| ·The Vocative Function | 第32-33页 |
| ·Summary | 第33-34页 |
| Chapter III Study of Advertisement and Its Features | 第34-52页 |
| ·Definition & Function of Advertisement | 第34-35页 |
| ·Its Features | 第35-50页 |
| ·Morphological Features | 第36-41页 |
| ·Morphological Features of English Advertisement | 第36-38页 |
| ·Morphological Features of Chinese Advertisement | 第38-41页 |
| ·Syntax Features | 第41-44页 |
| ·Syntax Features of English Advertisement | 第41-42页 |
| ·Syntax Features of Chinese Advertisement | 第42-44页 |
| ·Rhetorical Features | 第44-47页 |
| ·Rhetorical Features of English Advertisement | 第44-45页 |
| ·Rhetorical Features of Chinese Advertisement | 第45-47页 |
| ·Cultural Features | 第47-50页 |
| ·Value Concept | 第47页 |
| ·Thinking Ways | 第47-48页 |
| ·Color Connotation | 第48-50页 |
| ·Summary | 第50-52页 |
| Chapter IV Detailed Application of Skopos in Advertisement Translation | 第52-76页 |
| ·Samples Based on Morphological Features | 第53-57页 |
| ·Samples Based on Syntax Features | 第57-61页 |
| ·Samples Based on Rhetorical Features | 第61-66页 |
| ·Samples Based on Cultural Features | 第66-76页 |
| Chapter V Conclusion | 第76-80页 |
| ·Conclusion of the Thesis | 第76-77页 |
| ·Some Limitations and Suggestions | 第77-80页 |
| Bibliography | 第80-84页 |
| 攻读硕士期间发表论文 | 第84-85页 |
