| Acknowledgement | 第1-4页 |
| Abstract | 第4-6页 |
| 内容提要 | 第6-7页 |
| Contents | 第7-9页 |
| Chapter 1 Introduction | 第9-16页 |
| Chapter 2 Dating Advertising as a Genre | 第16-24页 |
| ·Classification & characteristics of dating advertising | 第16-20页 |
| ·Dating advertising as communication | 第20-22页 |
| ·Dating advertising as a genre | 第22-24页 |
| Chapter 3 The Theoretical Framework for this Study | 第24-31页 |
| ·A brief introduction to the theory of 'move-structure' | 第25-28页 |
| ·Modifications and studies on the move-structure of texts | 第28-31页 |
| Chapter 4 A Contrastive study | 第31-44页 |
| ·Sample selection | 第31-32页 |
| ·Sample analysis | 第32-44页 |
| ·The outline of the move structure | 第32-33页 |
| ·A comparison of the components of move structure | 第33-36页 |
| ·The components of the moves | 第33-34页 |
| ·The sequence of the moves | 第34-35页 |
| ·The proportions of words used in the moves | 第35-36页 |
| ·A comparison of the steps in the moves | 第36-44页 |
| ·The components and proportions of the steps in move 1 | 第36-38页 |
| ·The components and proportions of the steps in move 2 | 第38-39页 |
| ·The contents of the steps of appearance and disposition in move 1 and move 2 | 第39-41页 |
| ·The contents of move 3 | 第41-42页 |
| ·The contents of move 4 | 第42-44页 |
| Chapter 5 The Underlying Socio-Cultural Factors | 第44-52页 |
| ·Economic background | 第44-45页 |
| ·Family and Marriage system | 第45-47页 |
| ·Moral system and value orientation | 第47-49页 |
| ·Thought pattern | 第49-52页 |
| Chapter 6 Conclusion | 第52-55页 |
| Bibliography | 第55-58页 |
| Appendix | 第58-60页 |
| The Author's Articles That Have Been Published | 第60页 |
