| Abstract | 第5-7页 |
| 摘要 | 第8-13页 |
| Introduction | 第13-21页 |
| 0.1 Rearch Background | 第13-16页 |
| 0.2 Rearch Objectives | 第16页 |
| 0.3 Methodology and Data Collection | 第16-17页 |
| 0.4 Layout of This Thesis | 第17-21页 |
| Chapter One Literature Review | 第21-39页 |
| 1.1 Previous Studies on Parody | 第21-27页 |
| 1.1.1 Definition of Parody | 第21-23页 |
| 1.1.2 Classification of Parody | 第23-25页 |
| 1.1.3 Expressive Effects of Parody | 第25-27页 |
| 1.2 Previous Studies on Parody in Chinese Commercial Advertisements | 第27-32页 |
| 1.2.1 Rhetorical Study on Parody in Chinese CommercialAdvertisements | 第27-28页 |
| 1.2.2 Psychological Study on Parody in Chinese CommercialAdvertisements | 第28-29页 |
| 1.2.3 Pragmatics Study on Parody in Chinese CommercialAdvertisements | 第29-31页 |
| 1.2.4 Cognitive Study on Parody in Chinese CommercialAdvertisements | 第31-32页 |
| 1.3 Comments on the Previous Studies on Parody in ChineseCommercial Advertisements | 第32-37页 |
| 1.3.1 Merits of the Previous Studies on Parody in ChineseCommercialAdvertisements | 第33-34页 |
| 1.3.2 Demeritsof the Previous Studies on the Parody in Chinese CommercialAdvertisements | 第34-37页 |
| 1.4 Summary | 第37-39页 |
| Chapter Two Theoretical Foundation | 第39-53页 |
| 2.1 Autonomyand Dependency | 第40页 |
| 2.2 Implicit Expression and Explicit Expression | 第40-42页 |
| 2.3 Intentionality | 第42-44页 |
| 2.4 Proximity/ Similarity Relation | 第44-48页 |
| 2.5 Nipping-along | 第48-50页 |
| 2.6 Summary | 第50-53页 |
| Chapter Three Generation of Xieyin Parody in Chinese CommercialAdvertisements | 第53-89页 |
| 3.1 Classification of Xieyin Parodyin Chinese Commercial Advertisements42 | 第54-60页 |
| 3.1.1 Xieyin Parody only with the Same or Similar Pronunciation ofthe Quasi Element | 第56-58页 |
| 3.1.2 Xieyin Parody with Additional New Meaning Based on theMeaning of the Quasi Element | 第58-60页 |
| 3.2 Generation Motivations of Xieyin Parody in Chinese CommercialAdvertisements | 第60-70页 |
| 3.2.1 The Advertiser’s Intentionality | 第60-66页 |
| 3.2.2 Proximity/Similarity Relation in Chinese Lexical System | 第66-70页 |
| 3.3 Generation Process of Xieyin Parody in Chinese CommercialAdvertisements | 第70-85页 |
| 3.3.1 Generation Process of Xieyin Parody only with the Same orSimilar Pronunciation of the Quasi Element | 第71-77页 |
| 3.3.2 Generation Process of Xieyin Parody with Additional NewMeaning Based on the Meaning of the Quasi Element | 第77-83页 |
| 3.3.3 Generation Mechanism of Xieyin Parody in Chinese CommercialAdvertisements | 第83-85页 |
| 3.4 Summary | 第85-89页 |
| Chapter Four Interpretation of Xieyin Parody in Chinese CommercialAdvertisements | 第89-101页 |
| 4.1 Interpretation Foundation of Xieyin Parody in Chinese CommercialAdvertisements | 第89-94页 |
| 4.1.1 Activation of Proximity/Similarity Relation | 第90-92页 |
| 4.1.2 Realization of Nipping-along | 第92-94页 |
| 4.2 Interpretation Process of Xieyin Parody in Chinese CommercialAdvertisements | 第94-99页 |
| 4.3 Summary | 第99-101页 |
| Conclusion | 第101-105页 |
| Bibliography | 第105-111页 |
| Appendix | 第111-117页 |
| Acknowledgements | 第117-118页 |
