| Abstract | 第5-6页 |
| 摘要 | 第7-10页 |
| Chapter 1 Introduction | 第10-14页 |
| 1.1 Research Background | 第10-11页 |
| 1.2 Research Questions and Purposes of the Study | 第11-12页 |
| 1.3 Significance of the Study | 第12页 |
| 1.4 The Outline of the Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-28页 |
| 2.1 Contrastive Rhetoric | 第14-17页 |
| 2.1.1 The Definition of Contrastive Rhetoric | 第14-15页 |
| 2.1.2 The Development of Contrastive Rhetoric | 第15-17页 |
| 2.2 CR Studies between English and Chinese | 第17-21页 |
| 2.2.1 Chinese-English CR Studies of the Western Scholars | 第17-18页 |
| 2.2.2 Chinese-English CR Studies of the Chinese Scholars | 第18-21页 |
| 2.3 Theoretical Foundation of This Study from the Perspective of CR | 第21-26页 |
| 2.3.1 Text Structure | 第22-23页 |
| 2.3.2 Text Content | 第23-24页 |
| 2.3.3 Rhetorical Style | 第24-26页 |
| 2.4 Summary | 第26-28页 |
| Chapter 3 Research Methodology | 第28-31页 |
| 3.1 Research Design of This Study | 第28页 |
| 3.2 Data Collection | 第28-29页 |
| 3.3 Analytical Framework | 第29-30页 |
| 3.4 Summary | 第30-31页 |
| Chapter 4 Contrastive Rhetoric Analysis of Chinese and American UniversityIntroductions | 第31-57页 |
| 4.1 CR Analysis of the University Introductions of Text Structure | 第31-36页 |
| 4.1.1 The Patterns of Text Structure in Chinese and English Writings | 第31-32页 |
| 4.1.2 Quantitative Descriptive CR Analysis of the Data | 第32-35页 |
| 4.1.3 Results Analysis of the University Introductions of Text Structure | 第35-36页 |
| 4.2 CR Analysis of the University Introductions of the Text Content | 第36-45页 |
| 4.2.1 The Rhetorical Strategies of the Content of University Introductions | 第36-37页 |
| 4.2.2 Quantitative Descriptive CR Analysis of the Data | 第37-43页 |
| 4.2.3 Results Analysis of the University Introductions of Text Content | 第43-45页 |
| 4.3 CR Analysis of the University Introductions of Rhetorical Style | 第45-51页 |
| 4.3.1 The Common Patterns of Rhetorical Style in Writings | 第45-46页 |
| 4.3.2 Quantitative Descriptive CR Analysis of the Data | 第46-50页 |
| 4.3.3 Results Analysis of University Introductions of Rhetorical Style | 第50-51页 |
| 4.4 Reasons forthe Differencesbetween Chinese and American University Introductions | 第51-54页 |
| 4.4.1 Different Thinking Patterns | 第52-53页 |
| 4.4.2 Cultural Factors | 第53-54页 |
| 4.4.3 The Linguistic Explanation | 第54页 |
| 4.5 Summary | 第54-57页 |
| Chapter 5 Conclusion | 第57-61页 |
| 5.1 Major Findings | 第57-59页 |
| 5.2 Limitations of the Study | 第59-60页 |
| 5.3 Insights for Further Researches | 第60-61页 |
| Bibliography | 第61-65页 |
| Appendix1: Sample Introductions of Chinese Universities | 第65-66页 |
| Appendix2: Sample Introductions of American Universities | 第66-68页 |
| Acknowledgements | 第68页 |
