| 摘要 | 第1-3页 |
| Abstract | 第3-4页 |
| 中文文摘 | 第4-7页 |
| 目录 | 第7-9页 |
| Chapter One:Introduction | 第9-13页 |
| ·Why choose media credibility as the subject of this thesis? | 第9-11页 |
| ·The Status Quo of American and Chinese Mass Media | 第11-12页 |
| ·The Purpose of this Thesis | 第12-13页 |
| Chapter Two:Media Credibility Study in America and in China | 第13-21页 |
| ·The Definition of Media Credibility | 第13-14页 |
| ·A Literature Review of the Media Credibility Study in America | 第14-16页 |
| ·Media credibility study in China | 第16-17页 |
| ·The Most Proper Way to Compare Chinese and American Media Credibility | 第17-21页 |
| Chapter Three:An Overview of Western Rhetoric | 第21-35页 |
| ·A Brief History of Rhetoric | 第21-28页 |
| ·Basic Concepts Underlying the Western Rhetoric | 第28-35页 |
| Chapter Four:A comparison of Chinese and Western Rhetoric | 第35-47页 |
| ·A comparison of Chinese and Western Rhetoric | 第35-38页 |
| ·Fundamental Differences Underlying Chinese and Western Rhetoric | 第38-47页 |
| Chapter Five:What Made American News Media Credible | 第47-61页 |
| ·Appeal to Ethos | 第48-54页 |
| ·Appeal to Universal Audience and Universal Value | 第54-61页 |
| Chapter Six:Conclusion | 第61-65页 |
| References | 第65-71页 |
| 攻读学位期间承担的科研任务与主要成果 | 第71-73页 |
| Acknowledgement | 第73-75页 |
| 个人简历 | 第75-77页 |
