| Abstract | 第1-8页 |
| 摘要 | 第8-13页 |
| Chapter 1 Introduction | 第13-18页 |
| ·Research background | 第13-14页 |
| ·Research objectives | 第14页 |
| ·Research significance | 第14-15页 |
| ·Method and data collection | 第15-16页 |
| ·Organization of this thesis | 第16-18页 |
| Chapter 2 Literature Review | 第18-40页 |
| ·The Previous studies on GM theory | 第19-35页 |
| ·Halliday’s initial treatment of GM theory | 第19-25页 |
| ·Previous studies on GM by other scholars abroad | 第25-30页 |
| ·Previous studies on GM by Chinese scholars | 第30-35页 |
| ·The previous studies on advertisement | 第35-40页 |
| ·The pragmatic perspective | 第36页 |
| ·The stylistic perspective | 第36-37页 |
| ·The discourse analysis perspective | 第37-38页 |
| ·The semiotic perspective | 第38页 |
| ·The functional perspective | 第38-40页 |
| Chapter 3 Theoretical Framework | 第40-69页 |
| ·The classification of GM | 第41-64页 |
| ·The initial classification of GM | 第41-54页 |
| ·The Textual GM put forward by Martin | 第54-61页 |
| ·Halliday’s reclassification of GM | 第61-64页 |
| ·The features of English advertisement | 第64-67页 |
| ·Lexical features | 第64-66页 |
| ·Syntactical features | 第66-67页 |
| ·Rhetorical features | 第67页 |
| ·The Functions of advertisement | 第67-69页 |
| Chapter 4 Realization of GM in English Advertisements | 第69-81页 |
| ·Realization of ideational GM in English advertisements | 第69-73页 |
| ·Nominalization in English advertisements | 第69-71页 |
| ·Adjectivalization in English advertisements | 第71-72页 |
| ·Verbalization in English advertisements | 第72-73页 |
| ·Realization of interpersonal GM in English advertisements | 第73-78页 |
| ·Metaphor of mood in English advertisements | 第73-76页 |
| ·Metaphor of modality in English advertisements | 第76-78页 |
| ·Realization textual GM in English advertisements | 第78-81页 |
| ·Meta-message in English advertisements | 第79页 |
| ·Text reference in English advertisements | 第79-80页 |
| ·Negotiating structure in English advertisements | 第80-81页 |
| Chapter 5 Functions of GM in English Advertisements | 第81-98页 |
| ·Functions of ideational GM in English advertisements | 第81-88页 |
| ·Increasing lexical density | 第81-86页 |
| ·Increasing credibility | 第86-88页 |
| ·Functions of interpersonal GM in English advertisements | 第88-94页 |
| ·Cultivating intimacy by imperative mood | 第89-91页 |
| ·Invoking curiosity by interrogative mood | 第91-93页 |
| ·Increasing objectivity by objective explicit | 第93-94页 |
| ·Functions of textual GM in English advertisements | 第94-98页 |
| ·Attracting attention by meta-message | 第95-96页 |
| ·Organizing text by text reference | 第96页 |
| ·Politeness function by negotiating structure | 第96-98页 |
| Chapter 6 Conclusion | 第98-100页 |
| ·Summery | 第98-99页 |
| ·Limitations of this thesis | 第99页 |
| ·Suggestions for future researches | 第99-100页 |
| Bibliography | 第100-104页 |
| 攻读硕士学位期间主要科研成果 | 第104-105页 |
| Acknowledgements | 第105页 |
