| Acknowledgements | 第1-7页 |
| Abstract | 第7-8页 |
| 摘要 | 第8-9页 |
| Chapter 1 Introduction | 第9-15页 |
| ·The research question of this thesis | 第9-11页 |
| ·The research methodology of this thesis | 第11-12页 |
| ·Background of the research | 第12-13页 |
| ·Scope of the research | 第13页 |
| ·Significance of the research | 第13-14页 |
| ·Structure of the thesis | 第14-15页 |
| Chapter 2 Literature Review | 第15-29页 |
| ·Economists’endeavor towards language-related issues | 第15-20页 |
| ·Jacob Marschak | 第15-16页 |
| ·The North American school of the economics of language | 第16-18页 |
| ·The European school of the economics of language | 第18-19页 |
| ·Chinese economists’endeavor towards the economics of language | 第19-20页 |
| ·Linguists’borrowing economic ideas | 第20-29页 |
| ·Ferdinand de Saussure | 第20-21页 |
| ·Principle of least effort | 第21-23页 |
| ·Principle of economy | 第23-24页 |
| ·Economy principle in pragmatic studies | 第24-27页 |
| ·Grice | 第24-25页 |
| ·Leech | 第25-27页 |
| ·Horn | 第27页 |
| ·Some Chinese linguists’endeavor towards the economics of language | 第27-29页 |
| Chapter 3 Economic Analysis: The Rationale of the Thesis | 第29-40页 |
| ·Economic analysis and its theoretical foundation | 第29-34页 |
| ·Stable preference | 第29-30页 |
| ·The Rational Man hypothesis | 第30-31页 |
| ·The maximizing behavior | 第31-32页 |
| ·The maximization of profit | 第32页 |
| ·The maximization of utility | 第32页 |
| ·Market equilibrium | 第32-34页 |
| ·Supply and demand | 第32-33页 |
| ·Equilibrium | 第33-34页 |
| ·The application of economic analysis | 第34-37页 |
| ·Gary Becker’s work | 第34-35页 |
| ·Ariel Rubinstein’s work | 第35页 |
| ·Altruism | 第35-36页 |
| ·Cooperation | 第36-37页 |
| ·The feasibility of adopting economic analysis in linguistic research | 第37-39页 |
| ·Limitations of economic analysis in linguistic research | 第39-40页 |
| Chapter 4 The Realization of Pragmatic Economy | 第40-54页 |
| ·Pragmatic economy | 第40页 |
| ·The realization of intention as stable preference | 第40-42页 |
| ·The Rational Man hypothesis in pragmatics | 第42-43页 |
| ·The dynamic communicative process as social interaction | 第43-48页 |
| ·The dynamic communicative context | 第44-47页 |
| ·Discussion of context | 第44页 |
| ·The static context view | 第44-46页 |
| ·The dynamic context view | 第46-47页 |
| ·The interaction of the interlocutors in the communicative process | 第47-48页 |
| ·The realization of pragmatic economy | 第48-54页 |
| ·The traditional account for pragmatic economy | 第48-51页 |
| ·The speaker’s economy, the hearer’s economy and the clash between them | 第50页 |
| ·The traditional solution to the clash and its defects | 第50-51页 |
| ·The economic analysis of pragmatic economy | 第51-54页 |
| Chapter 5 Conclusion | 第54-55页 |
| References | 第55-59页 |
