| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-11页 |
| LIST OF ABBREVIATIONS | 第11-13页 |
| CHAPTER ONE INTRODUCTION | 第13-19页 |
| 1.1 Rationale | 第14-16页 |
| 1.2 Significance of the research | 第16-17页 |
| 1.3 Research questions | 第17页 |
| 1.4 Organization of the thesis | 第17-19页 |
| CHAPTER TWO LITERATURE REVIEW | 第19-33页 |
| 2.1 Genre and genre analysis | 第19-23页 |
| 2.2 Corpus-based genre analysis | 第23-28页 |
| 2.2.1 Corpus, corpus linguistics and corpus-based approach | 第23-24页 |
| 2.2.2 Previous studies on corpus-based genre analysis abroad | 第24-27页 |
| 2.2.3 Previous studies on corpus-based genre analysis at home | 第27页 |
| 2.2.4 Summary | 第27-28页 |
| 2.3 Corporate apologies | 第28-33页 |
| 2.3.1 Definition and characteristics of corporate apologies | 第28-29页 |
| 2.3.2 Previous studies on corporate apologies abroad | 第29-31页 |
| 2.3.3 Previous studies on corporate apologies at home | 第31页 |
| 2.3.4 Summary | 第31-33页 |
| CHAPTER THREE THEORETICA FRAMEWORK | 第33-43页 |
| 3.1 Move analysis | 第33-35页 |
| 3.1.1 Definition of move and strategy | 第33-34页 |
| 3.1.2 Communicative purpose | 第34-35页 |
| 3.2 Generic Structure Potential | 第35-36页 |
| 3.3 Biber Connor Upton(BCU) Approach | 第36-38页 |
| 3.4 Grammatical makers of stance | 第38-41页 |
| 3.5 Theoretical framework and analytical procedure of the present study | 第41-43页 |
| CHAPTER FOUR RESEARCH PROCEDURES | 第43-47页 |
| 4.1 Methods and data collection | 第43-44页 |
| 4.2 Corpus analysis tool | 第44页 |
| 4.3 Specific procedures | 第44-47页 |
| CHAPTER FIVE CORPUS-BASED GENRE ANALYSIS OF CORPORATE APOLOGIES | 第47-93页 |
| 5.1 Communicative purposes of corporate apologies | 第47-48页 |
| 5.2 Move types identified in Corporate Apology Corpus | 第48-61页 |
| 5.2.1 Move Type 1: Extending Explicit Apology | 第50-51页 |
| 5.2.2 Move Type 2: Statement of the Offence | 第51-52页 |
| 5.2.3 Move Type 3: Explanation | 第52-55页 |
| 5.2.4 Move Type 4: Acknowledgment of Responsibility | 第55-56页 |
| 5.2.5 Move Type 5: Corrective Actions | 第56-57页 |
| 5.2.6 Move Type 6: Image Repair | 第57-59页 |
| 5.2.7 Move Type 7: Relationship Repair | 第59-60页 |
| 5.2.8 Move Type 8: Promise of Forbearance | 第60-61页 |
| 5.3 Analysis of move structures of corporate apologies | 第61-72页 |
| 5.3.1 Tagging move types and strategies | 第61-63页 |
| 5.3.2 Analysis of obligatory and optional moves | 第63-67页 |
| 5.3.3 Observations about the sequence and recurrence of moves | 第67-70页 |
| 5.3.4 Formulation of the Generic Structure Potential of corporate apologies | 第70-72页 |
| 5.4 Analysis of linguistic features of corporate apologies | 第72-93页 |
| 5.4.1 Lexical analysis of corporate apologies | 第72-80页 |
| 5.4.2 Analysis of grammatical stance structures in corporate apologies | 第80-93页 |
| CHAPTER SIX CONCLUSION | 第93-101页 |
| 6.1 Major findings of the research | 第93-98页 |
| 6.1.1 Macro structural patterns in corporate apologies and reasons for displaying them | 第94-96页 |
| 6.1.2 Micro linguistic patterns in corporate apologies and reasons for displaying them | 第96-98页 |
| 6.2 Implications | 第98页 |
| 6.3 Limitations and suggestions | 第98-101页 |
| REFERENCES | 第101-105页 |
| APPENDIX | 第105-108页 |
