| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第7-11页 |
| CHAPTER I INTRODUCTION | 第11-15页 |
| 1.1 Research Background | 第11-12页 |
| 1.2 Research Rationale | 第12-13页 |
| 1.3 Research Objectives | 第13页 |
| 1.4 Organization of the Thesis | 第13-15页 |
| CHAPTER II LITERATURE REVIEW | 第15-26页 |
| 2.1 Definition of Key Terms | 第15-17页 |
| 2.1.1 Definition of Mission Statement | 第15-16页 |
| 2.1.2 Definition of Genre | 第16-17页 |
| 2.2 Previous Studies on Genre Analysis | 第17-22页 |
| 2.2.1 Previous Studies on Genre Analysis Abroad | 第17-20页 |
| 2.2.2 Previous Studies on Genre Analysis at Home | 第20-22页 |
| 2.3 Previous Studies on Corporate Mission Statement | 第22-24页 |
| 2.3.1 Previous Studies on Corporate Mission Statement Abroad | 第22-23页 |
| 2.3.2 Previous Studies on Corporate Mission Statement at Home | 第23-24页 |
| 2.4 Comments on Previous Studies | 第24-26页 |
| CHAPTER III THE THEORETICAL FRAMEWORK | 第26-34页 |
| 3.1 The Length and Nine Key Elements of Mission Statements | 第26-27页 |
| 3.2 The Theory of Macro-structure | 第27-29页 |
| 3.3 Hasan’s Generic Structure Potential Model (GSP) | 第29-30页 |
| 3.4 Hofstede and Hall’s Intercultural Dimensions | 第30-32页 |
| 3.5 The Tentative Framework of the Research | 第32-34页 |
| CHAPTER IV METHODS | 第34-38页 |
| 4.1 Data Collection | 第34页 |
| 4.2 Data Description | 第34-36页 |
| 4.3 Research Questions | 第36页 |
| 4.4 Research Methods | 第36-37页 |
| 4.5 Research Procedures | 第37-38页 |
| CHAPTER V CONTRASTIVE GENRE ANALYSIS OF CORPORATE MISSION STATEMENTS | 第38-64页 |
| 5.1 Format and Content of Mission Statements of Chinese and American Internet Enterprises | 第38-46页 |
| 5.1.1 Format of Mission Statement of Chinese and American Internet Enterprises | 第38-41页 |
| 5.1.2 Content of Mission Statements of Chinese and American Internet Enterprises | 第41-46页 |
| 5.1.3 Similarities and Differences in the Format and Content of Mission Statements of Chinese and American Internet Enterprises | 第46页 |
| 5.2 Generic Structure Potential Analysis of Mission Statements of Chinese and American Internet Enterprises | 第46-60页 |
| 5.2.1 Generic Structure Potential of Mission Statements of Chinese Internet Enterprises | 第47-54页 |
| 5.2.2 Generic Structure Potential of Mission Statements of American Internet Enterprises | 第54-59页 |
| 5.2.3 Similarities and Differences of Generic Structure Potential of Mission Statements of Chinese and American Internet Enterprises | 第59-60页 |
| 5.3 Cultural Reasons for Differences in Corporate Mission Statements between Chinese and American Internet Enterprises | 第60-64页 |
| 5.3.1 Collectivism versus Individualism | 第60-61页 |
| 5.3.2 Power Distance | 第61-62页 |
| 5.3.3 Uncertainty Avoidance | 第62页 |
| 5.3.4 Long-term versus Short-term Orientation | 第62页 |
| 5.3.5 High-context versus Low-context Orientation | 第62-64页 |
| CHAPTER VI CONCLUSION | 第64-68页 |
| 6.1 Major Findings | 第64-65页 |
| 6.2 Implications | 第65-66页 |
| 6.3 Limitations and Suggestions | 第66-68页 |
| WORKS CITED | 第68-73页 |
| APPENDIX 1 | 第73-75页 |
| APPENDIX 2 | 第75-76页 |
