摘要 | 第2-3页 |
Abstract | 第3页 |
1 Introduction | 第6-20页 |
1.1 Background information | 第6-8页 |
1.2 Chinese and international literature review | 第8-16页 |
1.2.1 Chinese literature review | 第8-11页 |
1.2.2 International literature review | 第11-16页 |
1.3 The objective of the research and significance | 第16-17页 |
1.4 Research hypotheses | 第17-18页 |
1.5 Research methods and technical route | 第18-19页 |
1.6 Structure | 第19-20页 |
2 Literature review | 第20-33页 |
2.1 The main definitions | 第20-23页 |
2.1.1 Concept of culture | 第20-21页 |
2.1.2 Cultural diversity | 第21-22页 |
2.1.3 Cross-culture and cross-cultural management | 第22-23页 |
2.2 Cultural differences | 第23-27页 |
2.2.1 Cross-cultural differences variables | 第23-26页 |
2.2.2 Sino-Russian cultural diversity according to Hofstede’s Model | 第26-27页 |
2.3 Cross-cultural management issues | 第27-33页 |
2.3.1 Influence of cultural diversity on cross-cultural management | 第28-29页 |
2.3.2 Cross-cultural problems in the management and tools of ways out | 第29-31页 |
2.3.3 Reasons of cross-cultural management problems in the workplace | 第31-33页 |
3 Research design and analysis | 第33-48页 |
3.1 Questionnaire survey design | 第33-36页 |
3.1.1 Measures | 第33页 |
3.1.2 Procedure | 第33-34页 |
3.1.3 Participants | 第34-36页 |
3.2 Analysis and results | 第36-48页 |
3.2.1 Descriptive statistics analysis | 第36-39页 |
3.2.2 Correlation analysis | 第39-45页 |
3.2.3 Regression analysis | 第45-48页 |
4 Improvement strategies of cross-cultural management in Sino-Russian trade logisticcompanies | 第48-56页 |
4.1 Identification of innovative strategies of Sino-Russian cross-culturalmanagement | 第48-53页 |
4.1.1 Awareness and managing cultural differences | 第49-50页 |
4.1.2 Mutual respect and understanding cultural diversity | 第50页 |
4.1.3 Effective communication | 第50-51页 |
4.1.4 Gaining the advantages to cultural diversity | 第51-52页 |
4.1.5 Establishment of value standards | 第52页 |
4.1.6 Establishment of innovative corporate culture | 第52-53页 |
4.2 Cross-cultural training program as a tool | 第53-56页 |
4.2.1 Cross-cultural training definition and importance | 第53-54页 |
4.2.2 Cross-cultural training techniques | 第54-56页 |
Conclusion and outlook | 第56-60页 |
References | 第60-67页 |
Appendix A Questionnaire survey (Chinese version) | 第67-69页 |
Appendix B Questionnaire survey (Russian version) | 第69-72页 |
Appendix C Questionnaire survey (English version) | 第72-75页 |
Research Projects and Publications in Master Study | 第75-76页 |
Acknowledgement | 第76-80页 |