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中俄物贸企业跨文化管理改进方案

摘要第2-3页
Abstract第3页
1 Introduction第6-20页
    1.1 Background information第6-8页
    1.2 Chinese and international literature review第8-16页
        1.2.1 Chinese literature review第8-11页
        1.2.2 International literature review第11-16页
    1.3 The objective of the research and significance第16-17页
    1.4 Research hypotheses第17-18页
    1.5 Research methods and technical route第18-19页
    1.6 Structure第19-20页
2 Literature review第20-33页
    2.1 The main definitions第20-23页
        2.1.1 Concept of culture第20-21页
        2.1.2 Cultural diversity第21-22页
        2.1.3 Cross-culture and cross-cultural management第22-23页
    2.2 Cultural differences第23-27页
        2.2.1 Cross-cultural differences variables第23-26页
        2.2.2 Sino-Russian cultural diversity according to Hofstede’s Model第26-27页
    2.3 Cross-cultural management issues第27-33页
        2.3.1 Influence of cultural diversity on cross-cultural management第28-29页
        2.3.2 Cross-cultural problems in the management and tools of ways out第29-31页
        2.3.3 Reasons of cross-cultural management problems in the workplace第31-33页
3 Research design and analysis第33-48页
    3.1 Questionnaire survey design第33-36页
        3.1.1 Measures第33页
        3.1.2 Procedure第33-34页
        3.1.3 Participants第34-36页
    3.2 Analysis and results第36-48页
        3.2.1 Descriptive statistics analysis第36-39页
        3.2.2 Correlation analysis第39-45页
        3.2.3 Regression analysis第45-48页
4 Improvement strategies of cross-cultural management in Sino-Russian trade logisticcompanies第48-56页
    4.1 Identification of innovative strategies of Sino-Russian cross-culturalmanagement第48-53页
        4.1.1 Awareness and managing cultural differences第49-50页
        4.1.2 Mutual respect and understanding cultural diversity第50页
        4.1.3 Effective communication第50-51页
        4.1.4 Gaining the advantages to cultural diversity第51-52页
        4.1.5 Establishment of value standards第52页
        4.1.6 Establishment of innovative corporate culture第52-53页
    4.2 Cross-cultural training program as a tool第53-56页
        4.2.1 Cross-cultural training definition and importance第53-54页
        4.2.2 Cross-cultural training techniques第54-56页
Conclusion and outlook第56-60页
References第60-67页
Appendix A Questionnaire survey (Chinese version)第67-69页
Appendix B Questionnaire survey (Russian version)第69-72页
Appendix C Questionnaire survey (English version)第72-75页
Research Projects and Publications in Master Study第75-76页
Acknowledgement第76-80页

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