ACKNOWLEDGEMENTS | 第5-6页 |
Abstract in Chinese | 第6-8页 |
Abstract in English | 第8-9页 |
1. Introduction | 第12-19页 |
1.1 Research background | 第13-15页 |
1.2 Research objective and significance | 第15-16页 |
1.3 Research methodology | 第16-17页 |
1.3.1 Research questions | 第16页 |
1.3.2 Research methods | 第16-17页 |
1.3.3 Data collection | 第17页 |
1.4 Thesis organization | 第17-19页 |
2. Literature Review | 第19-30页 |
2.1 Studies on interpersonal meaning | 第19-25页 |
2.1.1 Previous studies on interpersonal meaning abroad | 第19-23页 |
2.1.2 Previous studies at home | 第23-25页 |
2.2 Studies on interpersonal meaning in advertising texts | 第25-28页 |
2.2.1 Previous studies abroad | 第25-26页 |
2.2.2 Previous studies home | 第26-28页 |
2.3 Studies on Chinese household appliances advertising texts | 第28-30页 |
3. Theoretical Framework | 第30-44页 |
3.1 Introduction to Halliday's systemic functional grammar | 第30-32页 |
3.1.1 Halliday's metafunctional theory | 第30-31页 |
3.1.2 Notions of Interpersonal Meaning | 第31-32页 |
3.2 Realization of interpersonal meaning | 第32-44页 |
3.2.1 Mood system | 第32-37页 |
3.2.2 Modality system | 第37-41页 |
3.2.3 Person system | 第41-44页 |
4. An Analysis of Interpersonal Meaning in Chinese Household Appliances Advertising Texts | 第44-57页 |
4.1 Mood system in Chinese household appliances advertising texts | 第44-49页 |
4.1.1 Declarative mood | 第45-46页 |
4.1.2 Interrogative mood | 第46-48页 |
4.1.3 Imperative mood | 第48-49页 |
4.2 Modality system in Chinese household appliances advertising texts | 第49-53页 |
4.2.1 Modalization | 第50-52页 |
4.2.2 Modulation | 第52-53页 |
4.3 Person system in Chinese household appliances advertising texts | 第53-57页 |
4.3.1 Interpersonal meaning of the first person pronouns | 第54-55页 |
4.3.2 Interpersonal meaning of the second person pronouns | 第55-56页 |
4.3.3 Interpersonal meaning of the third person pronouns | 第56-57页 |
5. Conclusion | 第57-60页 |
5.1 Major findings of the study | 第57-58页 |
5.2 Limitations and suggestions of the study | 第58-60页 |
Bibliography | 第60-62页 |
Appendix | 第62-65页 |