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中文家电广告的人际意义研究

ACKNOWLEDGEMENTS第5-6页
Abstract in Chinese第6-8页
Abstract in English第8-9页
1. Introduction第12-19页
    1.1 Research background第13-15页
    1.2 Research objective and significance第15-16页
    1.3 Research methodology第16-17页
        1.3.1 Research questions第16页
        1.3.2 Research methods第16-17页
        1.3.3 Data collection第17页
    1.4 Thesis organization第17-19页
2. Literature Review第19-30页
    2.1 Studies on interpersonal meaning第19-25页
        2.1.1 Previous studies on interpersonal meaning abroad第19-23页
        2.1.2 Previous studies at home第23-25页
    2.2 Studies on interpersonal meaning in advertising texts第25-28页
        2.2.1 Previous studies abroad第25-26页
        2.2.2 Previous studies home第26-28页
    2.3 Studies on Chinese household appliances advertising texts第28-30页
3. Theoretical Framework第30-44页
    3.1 Introduction to Halliday's systemic functional grammar第30-32页
        3.1.1 Halliday's metafunctional theory第30-31页
        3.1.2 Notions of Interpersonal Meaning第31-32页
    3.2 Realization of interpersonal meaning第32-44页
        3.2.1 Mood system第32-37页
        3.2.2 Modality system第37-41页
        3.2.3 Person system第41-44页
4. An Analysis of Interpersonal Meaning in Chinese Household Appliances Advertising Texts第44-57页
    4.1 Mood system in Chinese household appliances advertising texts第44-49页
        4.1.1 Declarative mood第45-46页
        4.1.2 Interrogative mood第46-48页
        4.1.3 Imperative mood第48-49页
    4.2 Modality system in Chinese household appliances advertising texts第49-53页
        4.2.1 Modalization第50-52页
        4.2.2 Modulation第52-53页
    4.3 Person system in Chinese household appliances advertising texts第53-57页
        4.3.1 Interpersonal meaning of the first person pronouns第54-55页
        4.3.2 Interpersonal meaning of the second person pronouns第55-56页
        4.3.3 Interpersonal meaning of the third person pronouns第56-57页
5. Conclusion第57-60页
    5.1 Major findings of the study第57-58页
    5.2 Limitations and suggestions of the study第58-60页
Bibliography第60-62页
Appendix第62-65页

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