| 摘要 | 第1-4页 |
| Abstract | 第4-8页 |
| Chapter One Introduction | 第8-12页 |
| ·Aims of the research | 第8-9页 |
| ·Significance of the research | 第9页 |
| ·Structure of the thesis | 第9-12页 |
| Chapter Two Literature Review | 第12-18页 |
| ·Studies of pragmatic vagueness abroad and at home | 第12-14页 |
| ·Studies of Advertisement language abroad and at home | 第14-18页 |
| Chapter Three Theoretical Framework | 第18-26页 |
| ·Relevance and context | 第18-20页 |
| ·Optimal relevance in communication | 第20-23页 |
| ·Classification of pragmatic vagueness | 第23-26页 |
| Chapter Four Analysis of Pragmatic Vagueness in Training Institution Advertisements from the perspective of Relevance Theory | 第26-44页 |
| ·Relevance-theoretic analysis of fuzzy continuum in training institution advertisements | 第26-28页 |
| ·Relevance-theoretic analysis of pragmatic vagueness of taxonomic category in training institution advertisements | 第28-29页 |
| ·Relevance-theoretic analysis of nomenclative evaluation in training institution advertisements | 第29-35页 |
| ·Relevance-theoretic analysis of pragmatic vagueness of nominal concepts in training institution advertisements | 第29-31页 |
| ·Relevance-theoretic analysis of pragmatic vagueness of abstract concepts in training institution advertisements | 第31-34页 |
| ·Relevance-theoretic analysis of pragmatic vagueness of approximate concepts in training institution advertisements | 第34-35页 |
| ·Relevance-theoretic analysis of pragmatic vagueness of hedging in discourse in training institution advertisements | 第35-37页 |
| ·Relevance-theoretic analysis of positive effects of pragmatic vagueness in training institution advertisements | 第37-44页 |
| ·Relevance-theoretic analysis of pragmatic vagueness making training institution advertisements more appropriate | 第37-40页 |
| ·Relevance-theoretic analysis of pragmatic vagueness making training institution advertisements aesthetic | 第40-44页 |
| Chapter Five Conclusion | 第44-46页 |
| ·Major findings | 第44-45页 |
| ·Limitations of the research | 第45页 |
| ·Suggestions for further research | 第45-46页 |
| References | 第46-50页 |
| Appendix | 第50-54页 |
| Acknowledgements | 第54-56页 |
| 攻读硕士学位期间的研究成果 | 第56页 |
