| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Abbreviation | 第7-12页 |
| Chapter One Introduction | 第12-16页 |
| ·Research Background | 第12页 |
| ·Significance of the Thesis | 第12-13页 |
| ·Objective and Research Questions | 第13-14页 |
| ·Research Methodology | 第14-15页 |
| ·Organization of the Thesis | 第15-16页 |
| Chapter Two Literature Review | 第16-24页 |
| ·Multimodal Discourse Analysis | 第16-17页 |
| ·Multimodality | 第16页 |
| ·Multimodal Discourse Analysis | 第16-17页 |
| ·Previous Studies on Multimodal Discourse Analysis | 第17-20页 |
| ·Social Semiotic Approach | 第18页 |
| ·Corpus Approach | 第18-19页 |
| ·Cognitive Approach | 第19-20页 |
| ·Real Estate Advertisement | 第20-22页 |
| ·Advertising | 第20-22页 |
| ·Previous Studies on Real Estate Advertisement | 第22页 |
| ·Summary | 第22-24页 |
| Chapter Three Theoretical Framework | 第24-36页 |
| ·SF Model for Language | 第24-26页 |
| ·Systemic Functional Grammar | 第24页 |
| ·Three Metafunctions of SFG | 第24-26页 |
| ·SF Model for Visual Imagery | 第26-29页 |
| ·Visual Grammar | 第27页 |
| ·Three Metafunctions of MDA | 第27-29页 |
| ·SF Model for Intersemiosis Across Language and Visual Imagery | 第29-34页 |
| ·Generic Structure Potential (GSP) of the Print Advertisements | 第29-30页 |
| ·The Construal of Ideational Meaning in Multimodal Text | 第30页 |
| ·The Construal of Interpersonal Meaning in Multimodal Text | 第30-33页 |
| ·The Construal of Textual Meaning in Multimodal Text | 第33-34页 |
| ·Summary | 第34-36页 |
| Chapter Four Results and Discussion | 第36-64页 |
| ·Generic Structure Potential (GSP) of Luoyang PREA | 第36-40页 |
| ·The Ideational Meaning of Luoyang PREA | 第40-49页 |
| ·The Ideational Meaning of the Linguistic Form | 第40-45页 |
| ·The Ideational Meaning of the Visual Form | 第45-46页 |
| ·The Ideational Meaning of Intersemiosis in the Multimodal Text | 第46-49页 |
| ·The Interpersonal Meaning of Luoyang PREA | 第49-56页 |
| ·The Interpersonal Meaning of the Linguistic Form | 第49-53页 |
| ·The Interpersonal Meaning of the Visual Form | 第53-54页 |
| ·The Interpersonal Meaning of Intersemiosis in the Multimodal Text | 第54-56页 |
| ·The Compositional Meaning of Luoyang PREA | 第56-62页 |
| ·The Textual Meaning of the Linguistic Form | 第56-59页 |
| ·The Compositional Meaning of the Visual Form | 第59-60页 |
| ·The Organizational Meaning of Intersemiosis in the Multimodal Text | 第60-62页 |
| ·Summary | 第62-64页 |
| Chapter Five Conclusion | 第64-68页 |
| ·Major Findings | 第64-65页 |
| ·Implications | 第65-66页 |
| ·Limitations | 第66-68页 |
| References | 第68-72页 |
| Appendix Ⅰ Tabulation of Elements in Thirty Luoyang PREAs | 第72-74页 |
| Appendix Ⅱ Luoyang PREAs Referred to as Samples | 第74-78页 |
| Acknowledgements | 第78-80页 |
| 攻读硕士学位期间的研究成果 | 第80页 |
